LinkedIn is endeavoring to become more like Facebook by encouraging all members to generate a steady stream of shareable articles. SAN FRANCISCO (AP)- A new feature rolling out Wednesday will free LinkedIn users from restrictions that have limited posts to a maximum of 300 characters. LinkedIn users will now be able to share essay-length musings about their industries or jobs. The lengthier posts will only be displayed within the author’s network of LinkedIn connections, but could be distributed to a broader audience if the content is popular among its initial audience.
Ryan Roslansky, director of product management at LinkedIn, said the goal was to get people to share their great professional insights, benefiting their network of contacts while also building their own reputations as experts in their field.
“Sharing this knowledge on LinkedIn is important because it becomes part of your professional identity,” he said.
The addition of longer posts could make LinkedIn more valuable to everyone. And it could give talented, thoughtful writers a way to break into the service’s Influencers program, which broadcasts posts by business leaders like Bill Gates.
Stay tuned for more LinkedIn news and tips~