“How often should I post?” Posting to social media too frequently can work against you, so consider how many followers you have, and the type of business you are in. Some businesses attract the kind of followers who love lots of casual, frequent updates (photographers, local boutiques, hair stylists, etc.) and some businesses require more professional, less frequent posts – think quality over quantity – like most major franchises, authors, motivational speakers, etc.
No matter what you’re selling, make sure the content you post is actually interesting to your potential customers!
The quick tip above reminds businesses that they should post more than just their company information. Company information includes things like location, hours, contact info, sales, and inventory. Followers are interested in your company information, but you should engage with them in other ways too.
For example, if your business sells fashion merchandise, consider posting a photo of a fashionable celebrity or an inspiration quote about fashion. Create a posting ratio based on feedback you get from your followers. We hope this answers the “How often should I post” question! Have fun with it!
Rachel Creveling has 15 years in the industry and is the Owner of Belle Strategies Marketing Agency. As a Digital Marketing Consultant, she helps clients strategically plan and build campaigns based on ROI. Her highly custom consulting method has earned clients including the Hilton Head Wine & Food Festival, Four Seasons Resort and Residences, South Beach Seafood Festival and many others. Rachel’s expertise helps companies push past revenue goals by leveraging their data and identifying areas for efficiency and growth.