We love to keep our readers up to date on the latest social media news! So here’s what’s new in the LinkedIn world…
LinkedIn has recently replaced its news aggregator in order to get the right content in front of the right users.
On Tuesday, LinkedIn unveiled ‘Showcase Pages’. According to LinkedIn, “These pages are dedicated pages that allow companies to highlight different aspects of their business and build relationships with the right community. Whether it’s a brand, a business unit, or an initiative, following a Showcase Page will provide you the updates you are most interested in.”
Interested in creating a Showcase Page for your business? Here’s how you do it!
First, identify the business areas of your company that need a Showcase Page. Then go to the “Edit” dropdown menu and select “Create a Showcase Page.” Once created, you can start sharing content from your page. You will also be able to monitor the performance of your Showcase Page through our analytic tools.
Companies will not be charged for creating showcase pages, and can create up to 10 of them on their own. If you do not see the option to create one of these Showcase Pages, don’t fret. LinkedIn will be rolling out this new feature slowly.
Rachel Creveling has 15 years in the industry and is the Owner of Belle Strategies Marketing Agency. As a Digital Marketing Consultant, she helps clients strategically plan and build campaigns based on ROI. Her highly custom consulting method has earned clients including the Hilton Head Wine & Food Festival, Four Seasons Resort and Residences, South Beach Seafood Festival and many others. Rachel’s expertise helps companies push past revenue goals by leveraging their data and identifying areas for efficiency and growth.