Belle Strategies Marketing Agency

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LinkedIn’s List of North America’s Most InDemand Employers

Can you guess who took the top spot for LinkedIn’s list of most desirable companies to work for? Google, of course!  For the second straight year, Google claimed the top spot on LinkedIn’s annual list of most InDemand Employers, a ranking of the companies LinkedIn members “most want to work for.” Who was runner-up you ask? Apple!

You might be wondering what the average salary for a software engineer at Google is. Well, it’s nearly $119,000 per year, according to Glassdoor, and took the top spot on Fortune‘s Best Companies to Work For list in 2014. Not too shabby right? Google even donates $50 to charity for every five hours each employee volunteers.

Tell us, what company would be your dream company to work for?

You can see the complete list of LinkedIn’s list of most desirable companies to work for here.


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Introducing Facebook Context Cards

On Wednesday, Facebook rolled out a new feature to its iOS app that encourages users to share more about what they are doing.

Now, Facebook users will start seeing “Context Cards,” which will appear over their News Feeds and provide detailed information after they check in or link to subjects such as movies or songs in status updates.

Here are some examples:

  • If a user checks in to a location, the context cards will show friends who have recently checked in to the same location and when those check-ins occurred, as well as related photos they have posted.
  • If a user posts a structured status update referencing listening to a musical artist or watching a movie, the context cards will show friends who have consumed the same media.

Facebook is hoping the cards will provide helpful information and encourage users to interact with their nearby friends.


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Spring is in the Air

Spring is such a wonderful time of year! The weather warms up, flowers start to bloom, and farmers markets are suddenly everywhere. To celebrate this awesome time of year, we put together some of the most beautiful springtime photos found on one of our favorite social platforms, Instagram!

Thanks to these talented Instagram photographers: @DEMOSTHENESGAKIDIS ON INSTAGRAM  @ERC0019 ON INSTAGRAM @38KINOKO ON INSTAGRAM @KO_EMON ON INSTAGRAM  @HARUCA__ ON INSTAGRAM

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And I just had to throw in my own springtime Instagram photo!

jenmalta

 


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Twitter’s ‘Fave People’

Twitter is currently testing a new feature that could be very popular for users following thousands of people.

It’s called ‘Fave People’, and it allows you to easily build a separate timeline for your favorite Twitter users. Building your ‘Fave People’ timeline is pretty simple – just tap on the star icon in the profile of the user you want to add.

It’s also possible to choose to receive notifications every time someone in your ‘Fave People’ timeline tweets. This concept is similar to Twitter’s existing “Lists,” which lets you organize users into labeled groups such as “reporters” or “celebrities.”

But don’t get too excited yet…

As we mentioned before, this concept is in the testing process! Tell us, would you like to see a feature like this on Twitter?

 


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Giving Tuesday on Instagram

Black Friday and Cyber Monday brought our holiday shopping dreams to life, and now we’re paying it forward for Giving Tuesday.

In its second year, the new “holiday” of sorts offers a selfless response to Black Friday and Cyber Monday by encouraging charitable giving and highlighting worthy causes. This year, participants were urged to upload to social media an “#UNselfie,” a hashtagged photo of the user that depicts a cause that’s important to them.

Check out these inspirational Giving Tuesday “UNselfies” found on Instagram! (Thanks to @LXELA ON INSTAGRAM, @MELGOOD711 ON INSTAGRAM, @DAWNELYSE ON INSTAGRAM, @FELTSOCUTE ON INSTAGRAM and  @MMCTIGUE ON INSTAGRAM  for these amazing UNselfies).

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New York Times: Comcast Hopes to Promote TV Shows in Twitter Deal

Comcast customers will soon be able to reach some television shows from Twitter messages about those shows, the two companies announced on Wednesday, in what they hope will become an industrywide practice.

The feature — called See It — will initially be turned on only for Twitter posts published by Comcast-owned channels, like NBC, about their shows, like “The Voice.” But the companies said they were talking with other distributors and channel owners about extending the feature to other shows. Eventually Comcast wants See It to show up on other Web sites and apps as well, so that online conversation and news coverage about TV series and movies can directly lead users to those series and movies.

For more information or to see the full article please click here


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Doing it Right on Pinterest

If you are only using Pinterest for DIY projects and delicious recipes, expand your thinking to help drive targeted traffic to your business.

Here’s how Sephora is using Pinterest to do it right…

With more than 14,000 products, Sephora has one of the world’s largest and most diverse selections of beauty products. And they took notice when a new beauty trend erupted on pinterest.

Pinterest users were regularly saving their favorite Sephora beauty products and inspiration to boards on Pinterest (instant marketing).  As a result, a growing number of potential clients were discovering Sephora products on Pinterest, and visiting http://www.sephora.com/.

So here is how Sephora further increased their traffic:

  • Made it easy to pin from their website Sephora.com
  • Used email to encourage Pinterest engagement (pinnable emails)
  • Encouraged clients to pin their “beauty shopping list”

This growing social network provides unique opportunities to reach users in a new visually driven- way. Go ahead, try it out!