Belle Strategies Marketing Agency

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LinkedIn’s List of North America’s Most InDemand Employers

Can you guess who took the top spot for LinkedIn’s list of most desirable companies to work for? Google, of course!  For the second straight year, Google claimed the top spot on LinkedIn’s annual list of most InDemand Employers, a ranking of the companies LinkedIn members “most want to work for.” Who was runner-up you ask? Apple!

You might be wondering what the average salary for a software engineer at Google is. Well, it’s nearly $119,000 per year, according to Glassdoor, and took the top spot on Fortune‘s Best Companies to Work For list in 2014. Not too shabby right? Google even donates $50 to charity for every five hours each employee volunteers.

Tell us, what company would be your dream company to work for?

You can see the complete list of LinkedIn’s list of most desirable companies to work for here.


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LinkedIn allows more Space for Sharing

LinkedIn is endeavoring to become more like Facebook by encouraging all members to generate a steady stream of shareable articles. SAN FRANCISCO (AP)-  A new feature rolling out Wednesday will free LinkedIn users from restrictions that have limited posts to a maximum of 300 characters. LinkedIn users will now be able to share essay-length musings about their industries or jobs. The lengthier posts will only be displayed within the author’s network of LinkedIn connections, but could be distributed to a broader audience if the content is popular among its initial audience.

Ryan Roslansky, director of product management at LinkedIn, said the goal was to get people to share their great professional insights, benefiting their network of contacts while also building their own reputations as experts in their field.

“Sharing this knowledge on LinkedIn is important because it becomes part of your professional identity,” he said.

The addition of longer posts could make LinkedIn more valuable to everyone. And it could give talented, thoughtful writers a way to break into the service’s Influencers program, which broadcasts posts by business leaders like Bill Gates.

Stay tuned for more LinkedIn news and tips~


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New LinkedIn Feature: Showcase Pages

We love to keep our readers up to date on the latest social media news! So here’s what’s new in the LinkedIn world…

LinkedIn has recently replaced its news aggregator in order to get the right content in front of the right users.

On Tuesday, LinkedIn unveiled ‘Showcase Pages’. According to LinkedIn, “These pages are dedicated pages that allow companies to highlight different aspects of their business and build relationships with the right community. Whether it’s a brand, a business unit, or an initiative, following a Showcase Page will provide you the updates you are most interested in.”

Interested in creating a Showcase Page for your business? Here’s how you do it!

First, identify the business areas of your company that need a Showcase Page. Then go to the “Edit” dropdown menu and select “Create a Showcase Page.” Once created, you can start sharing content from your page. You will also be able to monitor the performance of your Showcase Page through our analytic tools.

Companies will not be charged for creating showcase pages, and can create up to 10 of them on their own. If you do not see the option to create one of these Showcase Pages, don’t fret. LinkedIn will be rolling out this new feature slowly.


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USA TODAY: LinkedIn unveils mobile recruiting tools

USA Today reports:

LinkedIn is putting its recruiting tools into the hands of the mobile masses.

LinkedIn on Wednesday in Las Vegas unveiled Recruiter Mobile and Mobile Work With Us, two popular desktop services adapted for on-the-go use.

Recruiter Mobile will enable recruiting professionals to search for candidates, allowing them to send InMails, call or text. Also, recruiters can take notes on candidates and forward prospects to hiring managers.

“We took the most important functionality in Recruiter,redesigned it from the ground up, to be optimized for mobile, and packed it into an incredibly useful and beautiful mobile app,” said Parker Barrile, senior director of products at LinkedIn.

LinkedIn is seeing explosive growth in users coming to its services from mobile devices, much like Facebook, Google and Twitter. About 33% of its members visit from mobile. For recruiting professionals, often out at job fairs and networking events, mobile apps that replace desktop functions are important tools.

Recruiter is LinkedIn’s primary subscription service and is responsible for the largest portion of the company’s revenue. The product is used by more than 20,000 companies.

LinkedIn’s new Mobile Work With Us gives employers the ability to show job openings on the profiles of employees at their company. These job advertisements will appear at the top of member profiles.

The two new mobile apps are now available for download on Apple’s App Store.

For more information please visit: http://www.usatoday.com/story/tech/2013/10/16/linkedin-unveils-mobile-recruiting-tools/2994793/