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Nov 14 2013
By Rachel Creveling

Designing the Perfect Logo

Your logo is a big part of your brand. It is the first thing people notice about your company. A creative logo design has to be on point. It has to be relevant and it has to be communicable. Let’s dive into some simple tips to get you started on creating a perfect logo.

 Work in black and White

Work every logo in black and white before adding any color. Concentrating on color too early in the game can become distracting. Color choices should be made by judging shapes, angles and what you want to pop AFTER you’ve nailed down your black and white version.

 Test in different formats

Does your logo look as good in a Twitter icon or Facebook picture as it does on your header? Can you make an icon that looks enough like your logo that someone who finds you on Facebook or Twitter isn’t confused when the visit your website? Make sure that your logo looks good in any size.

Keep it simple

Nobody likes a busy logo. Think about Nike, Chanel or Gucci- how simple their logos are. Less is more! If people can’t read your logo, it’s useless to have one. This sounds like dumb advice, but it’s easy to get caught up in creating letters or distorting a font until it becomes unreadable.

Don’t use more than two fonts

Using too many fonts will result in a loss of coherence. Using two different fonts can be good to create a contrast, catching the eye.

Now it’s time to let those creative juices flow! Come back and visit us for more tips on designing your perfect company logo.

 

Rachel Creveling
Rachel Creveling

Rachel Creveling has 15 years in the industry and is the Owner of Belle Strategies Marketing Agency. As a Digital Marketing Consultant, she helps clients strategically plan and build campaigns based on ROI. Her highly custom consulting method has earned clients including the Hilton Head Wine & Food Festival, Four Seasons Resort and Residences, South Beach Seafood Festival and many others. Rachel’s expertise helps companies push past revenue goals by leveraging their data and identifying areas for efficiency and growth.

bellestrategies.com

Read More In: Sarah · Tagged: Design, logo

Sep 11 2013
By Rachel Creveling

Choosing the Right Logo Design Firm

Let’s be honest, your logo will come to symbolize your company more than anything else! Finding a firm that can craft a sophisticated design takes research, open communication, and an honest evaluation of your business. So I have compiled these four tips for finding the right firm.

Decide on a Budget

Before the search even begins, determine how much you can spend on the logo. One thing to keep in mind is that, like any other business investment, the more you put into it, the greater the return. A logo that costs $100 will yield only the most basic design. You get what you pay for…

Research, Research, Research

A talented firm can handle any client, but you should first make sure you like the firm’s style, form, and previous work.

Talk about your Company

This might seem obvious, but humor me. During your first meeting; a good firm will ask you to describe your company’s personality, tone, and future aspirations. Make sure they get a good feel, so they can portray your company correctly.

Discuss the Contract

A contract will not only secure the transaction between you and the designers, but it will also detail what will come next.

That’s it for today. I hope you find these tips helpful!

Rachel Creveling
Rachel Creveling

Rachel Creveling has 15 years in the industry and is the Owner of Belle Strategies Marketing Agency. As a Digital Marketing Consultant, she helps clients strategically plan and build campaigns based on ROI. Her highly custom consulting method has earned clients including the Hilton Head Wine & Food Festival, Four Seasons Resort and Residences, South Beach Seafood Festival and many others. Rachel’s expertise helps companies push past revenue goals by leveraging their data and identifying areas for efficiency and growth.

bellestrategies.com

Read More In: Uncategorized · Tagged: Design, logo design, small business tips

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