Belle Strategies Marketing Agency
Digital Marketing Services
Digital marketing is understandably overwhelming if you’re just getting started. There are so many different techniques and that makes it hard to know where to spend your time and money.
Here are three easy digital marketing tips that any brand can use to take the confusion out of it.
Did you know email marketing ROI is higher than any other digital marketing medium? When it comes to actual return on investment (ROI), eblasts will always be your highest performers.
As of June 2021, Facebook Ads Manager opened up the capability to promote Instagram reels. For social media marketers, this is great news. The Instagram algorithm is evolving to favor video at the fastest pace I’ve ever seen. Making sure your brand is front and center where consumers are most likely to consume content is key.
From social media to eBlasts to SEO – somewhere along the way nearly all digital marketing activity became housed under the “content marketing umbrella”. But what IS content marketing, really? [Read more…]
A successful social media campaign generates some kind of measurable result. Unlike your general social media presence, a social media campaign is focused on a specific promotion. Use this interactive worksheet to develop a campaign from start to finish! [Read more…]
What does the perfect social media post contain? I have found that including these three key elements ensures you can achieve perfection every time.
Does social media eCommerce matter to your brand? Well, if your brand sells something (a product, an experience, a service) then of course it does! Put simply, your presence on social media plays a significant role in consumer purchasing behavior. [Read more…]
Does your company need strong leads to thrive? If so, you’re going to love these Facebook Lead Gen stats. In this article we’ll cover the average cost per lead on Facebook across a number of case studies. You’ll also learn how to measure campaign success.
Have you ever asked yourself, “How do I know if my social media is working?” If you own a business or work in digital marketing, you probably have.
Measuring social media can seem difficult because there are so many metrics to review. Who has the time? It probably doesn’t feel this way, but you have the time. [Read more…]
Choosing the right social media influencer may seem tedious to a first-timer, so I want to share the selection process I use on behalf of my clients.
Let’s talk about event marketing on social media. It gets more fun every year, because social media engagement gets better. How can you leverage it year round? Read on. [Read more…]
I recently learned that Facebook is testing a dedicated video channel. YouTube, the leader in online video, has been feeling a pinch ever since Facebook released the option to directly upload videos to the platform.
Creating a social media report can be excruciatingly tedious if you don’t know what to measure.
Collecting and reporting data has two main benefits:
My good friend Michi Moore over at Pretty and Profesh and I had a long chat about hashtags recently. It happened to be during one of our live webinar classes, and the questions were pouring in!
We decided to put all the juicy tips into this blog so we would always have it for the future. Yay!
It’s pretty easy to get caught up with the “vanity metrics” on social media. You work hard to provide value to your followers, and with a good strategy and tons of effort, you slowly grow your follower count. So how come there seems to be an ongoing up and down? Followers come and then followers go. This is especially prevalent on Instagram and Twitter, and we’d be lying if we said it wasn’t a bummer!
BUT! [Read more…]