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Jan 19 2021
By Rachel Creveling

Email Marketing ROI: How To Sell More with Email

email marketing ROI

Did you know email marketing ROI is higher than any other digital marketing medium? When it comes to actual return on investment (ROI), eblasts will always be your highest performers.

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May 14 2020
By Rachel Creveling

How Do I Know If My Social Media Is Working?

How do I know if my social media is working

Have you ever asked yourself, “How do I know if my social media is working?” If you own a business or work in digital marketing, you probably have.

Measuring social media can seem difficult because there are so many metrics to review. Who has the time? It probably doesn’t feel this way, but you have the time.   [Read more…]

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Apr 17 2020
By Rachel Creveling

Facebook Lead Gen Stats 2021 Update

facebook lead gen statistics

Does your company need strong leads to thrive? If so, you’re going to love these Facebook Lead Gen stats. In this article we’ll cover the average cost per lead on Facebook across a number of case studies. You’ll also learn how to measure campaign success.

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Sep 05 2019
By Rachel Creveling

Event Marketing on Social Media: Five Strategic Tips

event marketing on social media belle strategies

Let’s talk about event marketing on social media. It gets more fun every year, because social media engagement gets better. How can you leverage it year round? Read on. [Read more…]

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Aug 14 2019
By Rachel Creveling

What is Content Marketing? A Strategic Breakdown

what is content marketing

From social media to eBlasts to SEO – somewhere along the way nearly all digital marketing activity became housed under the “content marketing umbrella”. But what IS content marketing, really? [Read more…]

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Jul 05 2019
By Rachel Creveling

3 Must-Know Tricks for Successful Social Media eCommerce

SOCIAL MEDIA ECOMMERCE belle strategies

Does social media eCommerce matter to your brand? Well, if your brand sells something (a product, an experience, a service) then of course it does! Put simply, your presence on social media plays a significant role in consumer purchasing behavior. [Read more…]

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Jun 08 2019
By Rachel Creveling

How To Choose The Right Social Media Influencer

CHOOSING THE RIGHT SOCIAL MEDIA INFLUENCER

Choosing the right social media influencer may seem tedious to a first-timer, so I want to share the selection process I use on behalf of my clients.

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May 11 2019
By Rachel Creveling

Social Media Report: What To Show Your Clients

social media report belle strategies

Creating a social media report can be excruciatingly tedious if you don’t know what to measure.

Collecting and reporting data has two main benefits:

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Apr 07 2019
By Rachel Creveling

Crafting The Perfect Social Media Post

the perfect social media post

What does the perfect social media post contain? I have found that including these three key elements ensures you can achieve perfection every time.

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Mar 05 2019
By Rachel Creveling

Facebook Videos: Ad Revenue for You?

facebook videos

I recently learned that Facebook is testing a dedicated video channel. YouTube, the leader in online video, has been feeling a pinch ever since Facebook released the option to directly upload videos to the platform.

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Feb 02 2019
By Rachel Creveling

How Do I Target an Instagram Ad? Avoid This Blunder!

TARGETING

Targeting your ads is the most important piece of your paid strategy when it comes to attracting your ideal clients. Instagram ads rolled out a few months back, and I had to write this quick post to make sure everyone knows NOT to use this targeting feature:

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Jan 08 2019
By Rachel Creveling

Hashtags: Our Best Hacks

My good friend Michi Moore over at Pretty and Profesh and I had a long chat about hashtags recently. It happened to be during one of our live webinar classes, and the questions were pouring in!

We decided to put all the juicy tips into this blog so we would always have it for the future. Yay!

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Dec 10 2018
By Rachel Creveling

Why the Unfollowers Don’t Matter

It’s pretty easy to get caught up with the “vanity metrics” on social media. You work hard to provide value to your followers, and with a good strategy and tons of effort, you slowly grow your follower count. So how come there seems to be an ongoing up and down? Followers come and then followers go. This is especially prevalent on Instagram and Twitter, and we’d be lying if we said it wasn’t a bummer!

BUT! [Read more…]

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Nov 20 2018
By Rachel Creveling

Don’t Make These Instagram Mistakes!

This blog about Instagram Mistakes is a feature from my good friend Michi Moore, founder of the Pretty+Profesh Community!

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Oct 06 2018
By Rachel Creveling

Live Streaming Tips: Setting Professional Boundaries

Live streaming has quickly become one of the best ways to reach your current and potential customers.

This week, I have partnered up with Michi from Pretty+Profesh and I’ll be taking over her Periscope stream every day at 4:30 pm EST to talk about some of my most effective live streaming tips!

live streaming tips

On today’s (Thursday) stream, we’ll discuss how to determine what you will and won’t do when streaming. If you miss the broadcast, that’s ok! Check out my tips below:

What You Will Do

When it comes to setting yourself apart from your competitors, passion and knowledge are the keys to success. Utilizing live streaming to convey your passion and knowledge is opening up an entirely new platform for service providers like marketers (of course), but also artists, chefs, singers and so many other “service-based” professions. Sharing is caring, and part of the way to attract new business is to share tips and tricks. I’m doing it right now. But you don’t want to give away all your secrets in your streams. You may be wondering, “Well what happens when someone asks a topical question? Are you telling me to ignore them Rachel?” No, I most certainly think you should acknowledge and answer every topical question – let’s explore that further in the next section.

What You Won’t Do

If you’re delivering valuable content, people are going to ask you questions during the stream. It’s probably already happened to you, right? In my opinion, the best way to respond to questions is by providing a basic answer, then follow up by saying something like, “I have a few strategies for (insert topic)…if you want to talk more about it, email me and let’s get on a call!” It’s surprisingly easy to go into specific detail answering a question when it’s about your passion. You likely scope about something you LOVE – and it’s human nature to gush about the things we love. Don’t get stuck giving away the type of knowledge people will pay you to share with them for free when you live stream.

Be sure to check out the the tips from the rest of the week: Monday | Tuesday | Wednesday

For more live streaming tips and other social media marketing trends, keep up with me on Twitter and Periscope @bellestrategies.

Belle Strategies is a boutique Social Media Marketing company based in South Florida. Our team mixes innovative strategies with attention to detail for an online presence that produces tangible results. For assistance growing your brand on social media, contact us!

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Sep 04 2018
By Rachel Creveling

Live Streaming Tips: Three Things to Do Every Time You Stream

 

Live Streaming Tips: Three Things to Do Every Time You Stream

Live streaming has quickly become one of the best ways to reach your current and potential customers.

This week, I have partnered up with Michi from Pretty+Profesh and I’ll be taking over her Periscope stream every day at 4:30 pm EST to talk about some of my most effective live streaming tips!

live streaming tips

On today’s (Wednesday) stream, we’ll discuss three things to do every time you stream. If you miss the broadcast, that’s ok! I’ve listed out those three things right here for you:

Say Hello!

Don’t forget to let your viewers know who you are. Include your name and the name of your business right off the bat. Jumping right into the content is so important – but I think we should all consider our name and/or our business name part of our content, right? Ultimately, you’re using live streaming to grow your business, so if people don’t know what your business IS – that poses and obvious problem. You’ll reach a point where lots of your followers know who you are

Prepare Them, Tell Them, Recap for Them

It has been said that every good presentation or speech comes down to this: “Tell them what you are going to tell them, tell them, then tell them what you told them.” This is not new and has been around for decades. But it wasn’t until I learned it (in debate class? who can remember) that it ever occurred to me. So if you haven’t heard about constructing your periscopes like this, I’m glad I could introduce you to the age-old recipe for success. RECAPPING at the end of your stream is especially important for the people who come in late.

End with a CTA

If you’re streaming for business, you have an underlying mission. Attracting new customers to your restaurant, selling tickets to your upcoming event, personal branding – whatever it may be – you need to end your broadcast with a call-to-action. It can be as simple as asking your viewers to find you on Twitter (you can always go find them too, you know). I have a little sign with my email address on it and tell my viewers I’d love to hear from them. It works! Soon, I will have a course to sell – and you can believe I’ll be letting them know where to get it. Don’t lose out on these branding opportunities by closing the stream without even the softest of CTAs.

Be sure to check out the the tips from the rest of the week: Monday | Tuesday | Thursday

For more live streaming tips and other social media marketing trends, keep up with me on Twitter and Periscope @bellestrategies.

Belle Strategies is a boutique Social Media Marketing company based in South Florida. Our team mixes innovative strategies with attention to detail for an online presence that produces tangible results. For assistance growing your brand on social media, contact us!

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rachelcreveling

RACHEL CREVELING
I have my hands full 💙💗 I have my hands full 💙💗
Choosing the right person is lucky; choosing them Choosing the right person is lucky; choosing them over and over is love. 8 down ♾ to go.
💙 Captions can’t do him justice. I’m just s 💙 Captions can’t do him justice. I’m just so lucky. So grateful. 💙
First sunrise of the decade in the beautiful Lowco First sunrise of the decade in the beautiful Lowcountry
Just wrapped my post-season work for @sobeseafoodf Just wrapped my post-season work for @sobeseafoodfest ✅ What an amazing week with people I treasure. It takes another few weeks to get everything completed (for me - I think the producers never actually finish haha). This is always a bittersweet moment since we spend so long on it and it’s over in a flash.
🖤 Night 3 of 5 at @sobeseafoodfest - proof I go 🖤 Night 3 of 5 at @sobeseafoodfest - proof I go out after dark. #sobeseafood #clientlove
Our baby turns one tomorrow and this past year has Our baby turns one tomorrow and this past year has been bananas. Trying to run a 24/7 digital marketing biz and be a mom is - ummm - hard. There is *one* reason I’m still in business and you’re looking at him. Rare but much deserved public shout out to my husband, Evans’ dada and the keeper of everyone’s sanity. I am forever grateful for a legit 50/50 partner in this life. Let’s see how much crazier things get 💙
Me again, still posting about two weekends ago at Me again, still posting about two weekends ago at @zerogeorgest (planning a day trip back for that burger 👀)
A few of the best @explorecharleston snaps from la A few of the best @explorecharleston snaps from last weekend 💙
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