Wondering which 2024 digital marketing trends you need to onboard? I discuss a few options that companies of any size can leverage.

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Does your company need strong leads to thrive? If so, you’re going to love these Facebook Lead Gen stats. In this article we’ll cover the average cost per lead on Facebook across a number of case studies. You’ll also learn how to measure campaign success.

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Digital marketing is understandably overwhelming if you’re just getting started. There are so many different techniques and that makes it hard to know where to spend your time and money.

Here are three easy digital marketing tips that any brand can use to take the confusion out of it.

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Did you know email marketing ROI is higher than any other digital marketing medium? When it comes to actual return on investment (ROI), eblasts will always be your highest performers.

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(Updated August 2022) As of June 2021, Facebook opened up the capability to promote Instagram reels using their ads platform. For social media marketers, this is great news.

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From social media to eBlasts to SEO – somewhere along the way nearly all digital marketing activity became housed under the “content marketing umbrella”. But what IS content marketing, really? [Read more…]

A successful social media campaign generates some kind of measurable result. Unlike your general social media presence, a social media campaign is focused on a specific promotion. Use this interactive worksheet to develop a campaign from start to finish! [Read more…]

Have you ever asked yourself, “How do I know if my social media is working?” If you own a business or work in digital marketing, you probably have.

Measuring social media can seem difficult because there are so many metrics to review. Who has the time? It probably doesn’t feel this way, but you have the time.   [Read more…]

Choosing the right social media influencer may seem tedious to a first-timer, so I want to share the selection process I use on behalf of my clients.

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Let’s talk about event marketing on social media. It gets more fun every year, because social media engagement gets better. How can you leverage it year round? Read on. [Read more…]

I recently learned that Facebook is testing a dedicated video channel. YouTube, the leader in online video, has been feeling a pinch ever since Facebook released the option to directly upload videos to the platform.

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Targeting your ads is the most important piece of your paid strategy when it comes to attracting your ideal clients. Instagram ads rolled out a few months back, and I had to write this quick post to make sure everyone knows NOT to use this targeting feature:

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Creating a social media report can be excruciatingly tedious if you don’t know what to measure.

Collecting and reporting data has two main benefits:

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