This week, I have partnered up with Michi from Pretty+Profesh and I’ll be taking over her Periscope stream every day at 4:30 pm EST to talk about some of my most effective live streaming tips!

On today’s (Thursday) stream, we’ll discuss how to determine what you will and won’t do when streaming. If you miss the broadcast, that’s ok! Check out my tips below:

What You Will Do

When it comes to setting yourself apart from your competitors, passion and knowledge are the keys to success. Utilizing live streaming to convey your passion and knowledge is opening up an entirely new platform for service providers like marketers (of course), but also artists, chefs, singers and so many other “service-based” professions. Sharing is caring, and part of the way to attract new business is to share tips and tricks. I’m doing it right now. But you don’t want to give away all your secrets in your streams. You may be wondering, “Well what happens when someone asks a topical question? Are you telling me to ignore them Rachel?” No, I most certainly think you should acknowledge and answer every topical question – let’s explore that further in the next section.

What You Won’t Do

If you’re delivering valuable content, people are going to ask you questions during the stream. It’s probably already happened to you, right? In my opinion, the best way to respond to questions is by providing a basic answer, then follow up by saying something like, “I have a few strategies for (insert topic)…if you want to talk more about it, email me and let’s get on a call!” It’s surprisingly easy to go into specific detail answering a question when it’s about your passion. You likely scope about something you LOVE – and it’s human nature to gush about the things we love. Don’t get stuck giving away the type of knowledge people will pay you to share with them for free when you live stream.

Be sure to check out the the tips from the rest of the week: Monday | Tuesday | Wednesday

For more live streaming tips and other social media marketing trends, keep up with me on Twitter and Periscope @bellestrategies.

Belle Strategies is a boutique Social Media Marketing company based in South Florida. Our team mixes innovative strategies with attention to detail for an online presence that produces tangible results. For assistance growing your brand on social media, contact us!

Live streaming has quickly become one of the best ways to reach your current and potential customers.

This week, I have partnered up with Michi from Pretty+Profesh and I’ll be taking over her Periscope stream every day at 4:30 pm EST to talk about some of my most effective live streaming tips!

On today’s (Wednesday) stream, we’ll discuss three things to do every time you stream. If you miss the broadcast, that’s ok! I’ve listed out those three things right here for you:

Say Hello!

Don’t forget to let your viewers know who you are. Include your name and the name of your business right off the bat. Jumping right into the content is so important – but I think we should all consider our name and/or our business name part of our content, right? Ultimately, you’re using live streaming to grow your business, so if people don’t know what your business IS – that poses and obvious problem. You’ll reach a point where lots of your followers know who you are

Prepare Them, Tell Them, Recap for Them

It has been said that every good presentation or speech comes down to this: “Tell them what you are going to tell them, tell them, then tell them what you told them.” This is not new and has been around for decades. But it wasn’t until I learned it (in debate class? who can remember) that it ever occurred to me. So if you haven’t heard about constructing your periscopes like this, I’m glad I could introduce you to the age-old recipe for success. RECAPPING at the end of your stream is especially important for the people who come in late.

End with a CTA

If you’re streaming for business, you have an underlying mission. Attracting new customers to your restaurant, selling tickets to your upcoming event, personal branding – whatever it may be – you need to end your broadcast with a call-to-action. It can be as simple as asking your viewers to find you on Twitter (you can always go find them too, you know). I have a little sign with my email address on it and tell my viewers I’d love to hear from them. It works! Soon, I will have a course to sell – and you can believe I’ll be letting them know where to get it. Don’t lose out on these branding opportunities by closing the stream without even the softest of CTAs.

Be sure to check out the the tips from the rest of the week: Monday | Tuesday | Thursday

For more live streaming tips and other social media marketing trends, keep up with me on Twitter and Periscope @bellestrategies.

Belle Strategies is a boutique Social Media Marketing company based in South Florida. Our team mixes innovative strategies with attention to detail for an online presence that produces tangible results. For assistance growing your brand on social media, contact us!