Driving traffic to a company website is the goal for most social media marketing strategies.
You’ve set up all your platforms, you’re posting and interacting with followers, it’s going great right? Well, if you’re spending so much time trying to bring people to your site through social media, you definitely want to ensure your website is helping bring people there as well.
Enter Yoast SEO.
We are a huge proponent for WordPress; we love building a site and providing our clients with some simple instruction so they can maintain it themselves and save money! If you’re working with a WordPress site, you have to get on the Yoast SEO plugin train. This FREE plugin provides you with everything you need to properly optimize your posts and pages for the search engines.
Take a look at the Yoast SEO panel. Choose a key word or phrase that sums up what the post is about, and then let the SEO checker tell you if you’re optimized.
You can easily updated your page title, URL, main content, and meta description to include the key word or phrase more (in a natural sounding way) to ensure the post is optimized.
We especially love the super easy color system they use to indicate if you’re doing a good job. Like a stoplight, red is no good and green is great!
The Yoast SEO plugin is user friendly, effective and we highly recommend it! You can find everything you need on their website here.
Happy optimizing!
With nearly two decades in the industry, Belle Strategies’ Owner Rachel Creveling is a seasoned business consultant who specializes in comprehensive company growth. By integrating strategic support and workflow optimizations across operations, marketing, sales, IT and HR, she creates custom solutions to position clients for optimal results. She excels at incorporating trending tech and studied Strategies for Accountable AI at Wharton.