Driving traffic to a company website is the goal for most social media marketing strategies.
You’ve set up all your platforms, you’re posting and interacting with followers, it’s going great right? Well, if you’re spending so much time trying to bring people to your site through social media, you definitely want to ensure your website is helping bring people there as well.
Enter Yoast SEO.
We are a huge proponent for WordPress; we love building a site and providing our clients with some simple instruction so they can maintain it themselves and save money! If you’re working with a WordPress site, you have to get on the Yoast SEO plugin train. This FREE plugin provides you with everything you need to properly optimize your posts and pages for the search engines.
Take a look at the Yoast SEO panel. Choose a key word or phrase that sums up what the post is about, and then let the SEO checker tell you if you’re optimized.
You can easily updated your page title, URL, main content, and meta description to include the key word or phrase more (in a natural sounding way) to ensure the post is optimized.
We especially love the super easy color system they use to indicate if you’re doing a good job. Like a stoplight, red is no good and green is great!
The Yoast SEO plugin is user friendly, effective and we highly recommend it! You can find everything you need on their website here.
Rachel Creveling has 15 years in the industry and is the Owner of Belle Strategies Marketing Agency. As a Digital Marketing Consultant, she helps clients strategically plan and build campaigns based on ROI. Her highly custom consulting method has earned clients including the Hilton Head Wine & Food Festival, Four Seasons Resort and Residences, South Beach Seafood Festival and many others. Rachel’s expertise helps companies push past revenue goals by leveraging their data and identifying areas for efficiency and growth.