Digital marketing is understandably overwhelming if you’re just getting started. There are so many different techniques and that makes it hard to know where to spend your time and money.
Here are three easy digital marketing tips that any brand can use to take the confusion out of it.
1. Develop monthly and/or quarterly measurable and achievable goals. Then, create a Master Marketing Calendar to hit those goals.
Make sure your goals have a clear objective and a timeline attached. This helps you actually know if/when you reach them. From there, you’ll have a better idea of what you want to do, then you can create a Master Marketing Calendar. That outlines:
- the type of content you need
- when you’ll create it, and
- where it will be used
Be sure to include everything you plan to do: social media, blogging, email marketing, ads, partnerships…all the content types.
Getting your plans in order makes executing things so, so much easier. Planning is my thing, so if you need help, I’m here for you.
2. Keep your business info up to date on your Website and Listings Sites.
The more consistent and visible your company info is, the more valuable you are to search algorithms. Listing Sites are places like Google My Business, YellowPages.com and Nextdoor, among many, MANY others.
Your website content makes up your “first-party search engine optimization” (SEO). You likely have that set up with all your keywords already.
But what about those all-important listing sites? They’re called “third-party SEO” and you can really take advantage of them.
Here’s a really easy digital marketing tip:
Write your company bio at 750 characters and include lots of keywords (and locations if you serve a specific area). Then use the exact same bio everywhere for the kind of consistency those algorithms love.
My favorite tool for listings management is YEXT. It doesn’t matter what kind of company you are, you will see better results all around when you optimize your third-party SEO.
3. Create, test and tweak your target audience profiles.
As you get more followers, email subscribers and sales, you gather better customer data. Use it to niche down.
“Niche down” means you should start creating new organic and paid content specifically for this new, growing group of people who are highly likely to convert.
But Remember! You must always keep your general brand awareness tactics in place. The more you sell, the more budget you have to invest in your marketing and that means you should also begin creating niche content for that super high ROI.
Here’s another really easy digital marketing tip:
If you aren’t sure how to target potential buyers, start very simply by adding Google Analytics and a Facebook Pixel on your website. They’ll gather lots of valuable data you can review; it will show you exactly who to target!
I hope this article helps take the stress out of your digital marketing planning process. You don’t have to be a professional marketer to learn and implement techniques for success. You can always learn more about marketing on my blog.
And, if you need more guidance or want me to take this whole effort off your plate, I’d love to learn more about your goals. Schedule a complimentary discovery call any time!
Let me know if these easy digital marketing tips work for you by emailing me at firstname.lastname@example.org or dropping me a line on social media @rachelcreveling.
Rachel is a digital marketing strategist, and CEO of Belle Strategies. She spends her time helping clients convert their digital communities into lifelong customers.