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Feb 19 2014
By Rachel Creveling

LinkedIn allows more Space for Sharing

LinkedIn is endeavoring to become more like Facebook by encouraging all members to generate a steady stream of shareable articles. SAN FRANCISCO (AP)-  A new feature rolling out Wednesday will free LinkedIn users from restrictions that have limited posts to a maximum of 300 characters. LinkedIn users will now be able to share essay-length musings about their industries or jobs. The lengthier posts will only be displayed within the author’s network of LinkedIn connections, but could be distributed to a broader audience if the content is popular among its initial audience.

Ryan Roslansky, director of product management at LinkedIn, said the goal was to get people to share their great professional insights, benefiting their network of contacts while also building their own reputations as experts in their field.

“Sharing this knowledge on LinkedIn is important because it becomes part of your professional identity,” he said.

The addition of longer posts could make LinkedIn more valuable to everyone. And it could give talented, thoughtful writers a way to break into the service’s Influencers program, which broadcasts posts by business leaders like Bill Gates.

Stay tuned for more LinkedIn news and tips~

Rachel Creveling
Rachel Creveling

Rachel Creveling has 15 years in the industry and is the Owner of Belle Strategies Marketing Agency. As a Digital Marketing Consultant, she helps clients strategically plan and build campaigns based on ROI. Her highly custom consulting method has earned clients including the Hilton Head Wine & Food Festival, Four Seasons Resort and Residences, South Beach Seafood Festival and many others. Rachel’s expertise helps companies push past revenue goals by leveraging their data and identifying areas for efficiency and growth.

bellestrategies.com

Read More In: Sarah · Tagged: Linkedin, New LinkedIn Feature

Nov 21 2013
By Rachel Creveling

New LinkedIn Feature: Showcase Pages

We love to keep our readers up to date on the latest social media news! So here’s what’s new in the LinkedIn world…

LinkedIn has recently replaced its news aggregator in order to get the right content in front of the right users.

On Tuesday, LinkedIn unveiled ‘Showcase Pages’. According to LinkedIn, “These pages are dedicated pages that allow companies to highlight different aspects of their business and build relationships with the right community. Whether it’s a brand, a business unit, or an initiative, following a Showcase Page will provide you the updates you are most interested in.”

Interested in creating a Showcase Page for your business? Here’s how you do it!

First, identify the business areas of your company that need a Showcase Page. Then go to the “Edit” dropdown menu and select “Create a Showcase Page.” Once created, you can start sharing content from your page. You will also be able to monitor the performance of your Showcase Page through our analytic tools.

Companies will not be charged for creating showcase pages, and can create up to 10 of them on their own. If you do not see the option to create one of these Showcase Pages, don’t fret. LinkedIn will be rolling out this new feature slowly.

Rachel Creveling
Rachel Creveling

Rachel Creveling has 15 years in the industry and is the Owner of Belle Strategies Marketing Agency. As a Digital Marketing Consultant, she helps clients strategically plan and build campaigns based on ROI. Her highly custom consulting method has earned clients including the Hilton Head Wine & Food Festival, Four Seasons Resort and Residences, South Beach Seafood Festival and many others. Rachel’s expertise helps companies push past revenue goals by leveraging their data and identifying areas for efficiency and growth.

bellestrategies.com

Read More In: Uncategorized · Tagged: Linkedin, New LinkedIn Feature

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