AI Ethics and Tech Trends
Does your company need strong leads to thrive? If so, you’re going to love these Facebook Lead Gen stats. In this article we’ll cover the average cost per lead on Facebook across a number of case studies. You’ll also learn how to measure campaign success.
What does the perfect social media post contain? I have found that including these three key elements ensures you can achieve perfection every time.
Does social media eCommerce matter to your brand? Well, if your brand sells something (a product, an experience, a service) then of course it does! Put simply, your presence on social media plays a significant role in consumer purchasing behavior. [Read more…]
Have you ever asked yourself, “How do I know if my social media is working?” If you own a business or work in digital marketing, you probably have.
Measuring social media can seem difficult because there are so many metrics to review. Who has the time? It probably doesn’t feel this way, but you have the time. [Read more…]
Choosing the right social media influencer may seem tedious to a first-timer, so I want to share the selection process I use on behalf of my clients.
I recently learned that Facebook is testing a dedicated video channel. YouTube, the leader in online video, has been feeling a pinch ever since Facebook released the option to directly upload videos to the platform.
Creating a social media report can be excruciatingly tedious if you don’t know what to measure.
Collecting and reporting data has two main benefits:
It’s pretty easy to get caught up with the “vanity metrics” on social media. You work hard to provide value to your followers, and with a good strategy and tons of effort, you slowly grow your follower count. So how come there seems to be an ongoing up and down? Followers come and then followers go. This is especially prevalent on Instagram and Twitter, and we’d be lying if we said it wasn’t a bummer!
BUT! [Read more…]
This blog about Instagram Mistakes is a feature from my good friend Michi Moore, founder of the Pretty+Profesh Community!
For more live streaming tips and other social media marketing trends, keep up with me on Twitter and Periscope @bellestrategies.
Belle Strategies is a boutique Social Media Marketing company based in South Florida. Our team mixes innovative strategies with attention to detail for an online presence that produces tangible results. For assistance growing your brand on social media, contact us!
Belle Strategies is a boutique Social Media Marketing company based in South Florida. Our team mixes innovative strategies with attention to detail for an online presence that produces tangible results. For assistance growing your brand on social media, contact us!
One of two mainstream apps, Periscope is Twitter’s live streaming platform that offers users the ability to jump on a live broadcast anywhere, anytime. Unless told otherwise, it automatically shares a LIVE notification with your Twitter followers, and offers viewers the ability to share your broadcast with their Periscope, Twitter or Facebook followers. The interface is extremely user-friendly, and it offers tons of great opportunities to connect with new, like-minded people.
The other mainstream app, Meerkat was introduced first but has not been able to keep it’s users coming back as regularly as Periscope. Ironically, Meerkat has a few capabilities that most brands/marketers love, but it seems they MAY not be enough to keep this platform on the up and up. Meerkat allows you to pre-schedule a stream up to 24 hours in advance. It also allows for a takeover where a viewer can jump in and control the stream. These are two hugely useful tools for any marketing campaign, but when it comes to the data – more live streamers use Periscope on a daily basis.
Some may not consider Blab.im a “live streaming” platform, but I do think it falls under that category because it allows it’s users to broadcast live – sooo, there’s that! If you haven’t tried out blab yet, you’re missing out. It’s Google Hangouts meets AIM Instant Messenger meets Periscope – and it’s as fun as it sounds. You can have your own “show” with up to three other guests (four people in the room at once) and there is a sidebar chat area where all the viewers can participate in the show. Users can jump in and out of seats creating a rotating round table feel. With users blabbing from all over the world, the networking opportunities should not be underestimated.
Belle Strategies is a boutique Social Media Marketing company based in South Florida. Our team mixes innovative strategies with attention to detail for an online presence that produces tangible results. For assistance growing your brand on social media, contact us!
I’m going to give it to you straight here friends. Are you prepared for this?
Anyone in the social media marketing field knows this (and preaches it loudly from mountain tops) but outside of our bubble, many business owners haven’t realized this important fact. Targeted followers are the type of people who are most likely to engage with and buy from your company.
So how do you gain targeted followers? The principles are simple, but like anything worth having, it takes time and effort and doesn’t happen over night.
You can call me Captain Obvious on this one, but it bears repeating. I see too many businesses that COULD be making waves within their markets posting all the wrong content.
If you can’t determine what is relevant and what is not, look at your proposed options as if you were a consumer. In the words of the amazing influencer Brian Fanzo, think like a fan!
What would you want to see if you had no vested interest in your company yet? Go from there.
If you aren’t familiar with how Hashtags work, it’s very simple! Potential followers are using them to find your business. You read that right. Hashtagging your content properly means you show up where your potential followers can find you.
Research other businesses like yours to see which hashtags work for them and use analytics like hashtracker.com to determine the best ones for you. General rule of thumb: Facebook and Twitter – 3-ish hashtags; Instagram allows up to 30 and I recommend using them all up.
Every company, no matter how large, is run by people. Your consumers buy from you because somewhere along the way, they made an emotional connection to your brand or product. How does one make an emotional connection to paper towels you ask? I buy the same brand my mom always had around, don’t you?
Humanize your brand by engaging regularly with your followers. Respond to comments; thank people who take the time to appreciate what you’re doing; answer questions thoughtfully for everyone to see; reward them for their loyalty.
Last but not least, share! Share relevant content created by others in your industry. I cannot overstate this! Sharing is caring, and when you engage with purpose, the good karma comes back to you.
I have a fourth hack for those of you who want to gain targeted followers and have a budget to spend…
Facebook has the most robust advertising platform of all the networks, and while many argue that the demographics are skewing too “old” nowadays, it’s the “old people” who have all the money.
If you are trying to gain targeted followers in the 25+ demo, you should be using Facebook Ads. They recently redesigned the Ads Manager UI, so bypass that enticing “boost” button and dig into their seemingly endless targeting options. Stretch your dollars by targeted location, age, gender, interests, purchase behavior and so much more.
That’s it! Just remember: There is no quick fix. And don’t even ask me about buying followers, just get outta here with that!
If my tips helped you, feel free to share them. Also, you can find me on Periscope @bellestrategies streaming all about this and other social media topics; find me there if you have questions – it’s always fun to engage live. It’s my new addition!
Belle Strategies is a boutique Social Media Marketing company based in South Florida. Our team mixes innovative strategies with attention to detail for an online presence that produces tangible results. For assistance growing your brand on social media, contact us!
Hey guys it’s Rachel from Belle Strategies! Today we’re talking “Keeping it Real on Live Streaming” and I’m extra excited because this topic is super fun AND…after I’m done, I’m going to get some tacos.
Belle Strategies is a boutique Social Media Marketing company based in South Florida. Our team mixes innovative strategies with attention to detail for an online presence that produces tangible results. For assistance growing your brand on social media, contact us!
Belle Strategies is a boutique Social Media Marketing company based in South Florida. Our team mixes innovative strategies with attention to detail for an online presence that produces tangible results. For assistance growing your brand on social media, contact us!