Live Streaming Tips: Three Things to Do Every Time You Stream
Live streaming has quickly become one of the best ways to reach your current and potential customers.
This week, I have partnered up with Michi from Pretty+Profesh and I’ll be taking over her Periscope stream every day at 4:30 pm EST to talk about some of my most effective live streaming tips!
On today’s (Wednesday) stream, we’ll discuss three things to do every time you stream. If you miss the broadcast, that’s ok! I’ve listed out those three things right here for you:
Don’t forget to let your viewers know who you are. Include your name and the name of your business right off the bat. Jumping right into the content is so important – but I think we should all consider our name and/or our business name part of our content, right? Ultimately, you’re using live streaming to grow your business, so if people don’t know what your business IS – that poses and obvious problem. You’ll reach a point where lots of your followers know who you are
Prepare Them, Tell Them, Recap for Them
It has been said that every good presentation or speech comes down to this: “Tell them what you are going to tell them, tell them, then tell them what you told them.” This is not new and has been around for decades. But it wasn’t until I learned it (in debate class? who can remember) that it ever occurred to me. So if you haven’t heard about constructing your periscopes like this, I’m glad I could introduce you to the age-old recipe for success. RECAPPING at the end of your stream is especially important for the people who come in late.
End with a CTA
If you’re streaming for business, you have an underlying mission. Attracting new customers to your restaurant, selling tickets to your upcoming event, personal branding – whatever it may be – you need to end your broadcast with a call-to-action. It can be as simple as asking your viewers to find you on Twitter (you can always go find them too, you know). I have a little sign with my email address on it and tell my viewers I’d love to hear from them. It works! Soon, I will have a course to sell – and you can believe I’ll be letting them know where to get it. Don’t lose out on these branding opportunities by closing the stream without even the softest of CTAs.
For more live streaming tips and other social media marketing trends, keep up with me on Twitter and Periscope @bellestrategies.
Belle Strategies is a boutique Social Media Marketing company based in South Florida. Our team mixes innovative strategies with attention to detail for an online presence that produces tangible results. For assistance growing your brand on social media, contact us!
Rachel is a digital marketing strategist, and CEO of Belle Strategies. She spends her time helping clients leverage the digital space to reach and convert their communities into lifelong customers.