AI Ethics and Tech Trends
Digital marketing is understandably overwhelming if you’re just getting started. There are so many different techniques and that makes it hard to know where to spend your time and money.
Here are three easy digital marketing tips that any brand can use to take the confusion out of it.
Wondering which 2024 digital marketing trends you need to onboard? I discuss a few options that companies of any size can leverage.
From social media to eBlasts to SEO – somewhere along the way nearly all digital marketing activity became housed under the “content marketing umbrella”. But what IS content marketing, really? [Read more…]
Did you know email marketing ROI is higher than any other digital marketing medium? When it comes to actual return on investment (ROI), eblasts will always be your highest performers.
(Updated August 2022) As of June 2021, Facebook opened up the capability to promote Instagram reels using their ads platform. For social media marketers, this is great news.
A successful social media campaign generates some kind of measurable result. Unlike your general social media presence, a social media campaign is focused on a specific promotion. Use this interactive worksheet to develop a campaign from start to finish! [Read more…]
Does your company need strong leads to thrive? If so, you’re going to love these Facebook Lead Gen stats. In this article we’ll cover the average cost per lead on Facebook across a number of case studies. You’ll also learn how to measure campaign success.
What does the perfect social media post contain? I have found that including these three key elements ensures you can achieve perfection every time.
Does social media eCommerce matter to your brand? Well, if your brand sells something (a product, an experience, a service) then of course it does! Put simply, your presence on social media plays a significant role in consumer purchasing behavior. [Read more…]
Have you ever asked yourself, “How do I know if my social media is working?” If you own a business or work in digital marketing, you probably have.
Measuring social media can seem difficult because there are so many metrics to review. Who has the time? It probably doesn’t feel this way, but you have the time. [Read more…]
Choosing the right social media influencer may seem tedious to a first-timer, so I want to share the selection process I use on behalf of my clients.
I recently learned that Facebook is testing a dedicated video channel. YouTube, the leader in online video, has been feeling a pinch ever since Facebook released the option to directly upload videos to the platform.
Creating a social media report can be excruciatingly tedious if you don’t know what to measure.
Collecting and reporting data has two main benefits:
It’s pretty easy to get caught up with the “vanity metrics” on social media. You work hard to provide value to your followers, and with a good strategy and tons of effort, you slowly grow your follower count. So how come there seems to be an ongoing up and down? Followers come and then followers go. This is especially prevalent on Instagram and Twitter, and we’d be lying if we said it wasn’t a bummer!
BUT! [Read more…]
This blog about Instagram Mistakes is a feature from my good friend Michi Moore, founder of the Pretty+Profesh Community!