As of June 2021, Facebook Ads Manager opened up the capability to promote Instagram reels. For social media marketers, this is great news. The Instagram algorithm is evolving to favor video at the fastest pace I’ve ever seen. Making sure your brand is front and center where consumers are most likely to consume content is key.
A quick note: Promoting your Reels can’t be done within the Instagram app (at this time), so it’s not as simple as tapping a “promote” button like you might do on Posts and Stories.
To promote Instagram Reels, you must have a Facebook Ads Manager account.
Don’t have one? Set one up – it’s free and easy. Then, follow these steps carefully. By the time you get to the end of the list, you’ll be ready to publish your first Instagram Reels Ad placement!
How to Promote Instagram Reels
1: After opening Ads Manager, click Create:
2: Choose a Brand Awareness Campaign
3: Name Your Campaign, Ad Set and Ad
4: (In The Ad Set) Choose a Budget and Time Frame
5: Choose A Saved Audience (or build a new one)
6: Select Manual Placements
7: Select Instagram Reels
8: (In the Ad) Choose Your Page/IG Account
9: Upload The Reel, Add Your Copy and Website URL if Applicable
Please, please, please be sure to PROOOOOFFF REAADDD!
When you’re happy with it, Click “Publish”!
Guess what. You just read an article that got right to the point and showed you how to do exactly what you were trying to learn. Nice.
Belle Strategies is a boutique Digital Marketing company owned by me, Rachel Creveling. I’m based in South Carolina and South Florida. I mix innovative strategies with attention to detail for an online presence that produces tangible results. For assistance growing your brand on social media, contact me or find me on social media @rachelcreveling.
Rachel is a digital marketing strategist, and CEO of Belle Strategies. She spends her time helping clients convert their digital communities into lifelong customers.