I recently learned that Facebook is testing a dedicated video channel. YouTube, the leader in online video, has been feeling a pinch ever since Facebook released the option to directly upload videos to the platform.
When it comes to Facebook Videos, creating a dedicated channel is their next step towards bringing all of their content “in-house”.
This is highly relevant to Facebook because they are constantly seeking new ways to keep users from leaving the site to watch clips elsewhere.
The most interesting part about this (in my opinion) are the rumors that Facebook will share ad revenue with it’s video creators.
This is a model YouTube has employed for years and it works wonders for them. Facebook has never shared their ad revenue, so this is worth noting. At this time, the projections that Facebook Videos will provide revenue sharing opportunities is still speculation.
In addition to the exploding success of their live streaming feature, Facebook continues it’s trek towards taking over the video space by creating a cool option that allows users to save clips from the news feed to a tab to watch later.
Think of all the clips you’ve scrolled past because you’re busy or can’t turn up the volume; now you’ll be able to save them for later viewing like you can do with article links.
If you still aren’t sure how Facebook Videos can impact your company’s overall branding strategy, now is the time to learn more.
For more on Facebook Video, live streaming and other social media marketing trends, keep up with me @bellestrategies.
Belle Strategies is a boutique Social Media Marketing company based in South Florida. Our team mixes innovative strategies with attention to detail for an online presence that produces tangible results. For assistance growing your brand on social media, contact us!
Rachel is a digital marketing strategist, and CEO of Belle Strategies. She spends her time helping clients leverage the digital space to reach and convert their communities into lifelong customers.