Live streaming has quickly become one of the best ways to reach your current and potential customers.
This week, I have partnered up with Michi from Pretty+Profesh and I’ll be taking over her Periscope stream every day at 4:30 pm EST to talk about some of my most effective live streaming tips!
On today’s (Tuesday) stream, we’ll discuss picking a platform. If you miss the broadcast, that’s ok! Here are my top three live streaming platforms and why they could work for you.
One of two mainstream apps, Periscope is Twitter’s live streaming platform that offers users the ability to jump on a live broadcast anywhere, anytime. Unless told otherwise, it automatically shares a LIVE notification with your Twitter followers, and offers viewers the ability to share your broadcast with their Periscope, Twitter or Facebook followers. The interface is extremely user-friendly, and it offers tons of great opportunities to connect with new, like-minded people.
The other mainstream app, Meerkat was introduced first but has not been able to keep it’s users coming back as regularly as Periscope. Ironically, Meerkat has a few capabilities that most brands/marketers love, but it seems they MAY not be enough to keep this platform on the up and up. Meerkat allows you to pre-schedule a stream up to 24 hours in advance. It also allows for a takeover where a viewer can jump in and control the stream. These are two hugely useful tools for any marketing campaign, but when it comes to the data – more live streamers use Periscope on a daily basis.
Some may not consider Blab.im a “live streaming” platform, but I do think it falls under that category because it allows it’s users to broadcast live – sooo, there’s that! If you haven’t tried out blab yet, you’re missing out. It’s Google Hangouts meets AIM Instant Messenger meets Periscope – and it’s as fun as it sounds. You can have your own “show” with up to three other guests (four people in the room at once) and there is a sidebar chat area where all the viewers can participate in the show. Users can jump in and out of seats creating a rotating round table feel. With users blabbing from all over the world, the networking opportunities should not be underestimated.
For more live streaming tips and other social media marketing trends, keep up with me on Twitter and Periscope @bellestrategies.
Belle Strategies is a boutique Social Media Marketing company based in South Florida. Our team mixes innovative strategies with attention to detail for an online presence that produces tangible results. For assistance growing your brand on social media, contact us!
Rachel is a digital marketing strategist, and CEO of Belle Strategies. She spends her time helping clients leverage the digital space to reach and convert their communities into lifelong customers.