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The Best AI Platforms For Business Operations and Efficiency
As of June 2024, these are the most powerful and widely used AI platforms specifically for business operations. I’m breaking them into two categories:
- Internal Efficiency
- Scalability/Custom
For companies of all sizes, improving your internal efficiency should always be on the to-do-list. Here are three AI platforms to help with that:
- Microsoft Copilot
- Google Gemini (a tool within Google Cloud)
- ClickUp brAIn
For mid- to large companies with custom needs and/or scaling in mind, more sophisticated tools may be required.
- Microsoft Azure AI
- Full Suite of Google Cloud
- IBM Watson
I’m breaking down how each one can work for businesses of all sizes (yes, even small consulting firms like mine) depending on how you’ll use it. Let’s start with the Microsoft products since many companies are utilizing Microsoft teams.
Event Marketing on Social Media: Five Strategic Tips
Let’s talk about event marketing on social media. It gets more fun every year, because social media engagement gets better. How can you leverage it year round? Read on. [Read more…]
3 Easy Digital Marketing Tips for Every Business
Digital marketing is understandably overwhelming if you’re just getting started. There are so many different techniques and that makes it hard to know where to spend your time and money.
Here are three easy digital marketing tips that any brand can use to take the confusion out of it.
2024 Digital Marketing Trends Any Business Can Use
Wondering which 2024 digital marketing trends you need to onboard? I discuss a few options that companies of any size can leverage.
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From social media to eBlasts to SEO – somewhere along the way nearly all digital marketing activity became housed under the “content marketing umbrella”. But what IS content marketing, really? [Read more…]
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How to Promote Instagram Reels
(Updated August 2022) As of June 2021, Facebook opened up the capability to promote Instagram reels using their ads platform. For social media marketers, this is great news.
Creating A Social Media Campaign
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Facebook Lead Gen Stats 2022 Update
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Crafting The Perfect Social Media Post
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3 Must-Know Tricks for Successful Social Media eCommerce
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How Do I Know If My Social Media Is Working?
Have you ever asked yourself, “How do I know if my social media is working?” If you own a business or work in digital marketing, you probably have.
Measuring social media can seem difficult because there are so many metrics to review. Who has the time? It probably doesn’t feel this way, but you have the time. [Read more…]
How To Choose The Right Social Media Influencer
Choosing the right social media influencer may seem tedious to a first-timer, so I want to share the selection process I use on behalf of my clients.
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