AI Ethics and Tech Trends
If you’ve read any of my articles you know I’m all about streamlining your workload. We’re focusing on efficiency without sacrificing quality here and I’ve been testing and tweaking automation tools for decades now.
As the tools get more sophisticated, the time investment people have to make in order to learn them (and use them to their full power) also tends to become more tedious.
That’s all changing rapidly as of today, July 3, 2024.
At this point in time (May 22, 2024) many people view AI as something to fear. The unknown element paired with the fact that AI is more adept than humans in many areas makes people uneasy.
This is a normal reaction – people view the unknown as something to fear.
As of June 2024, these are the most powerful and widely used AI platforms specifically for business operations. I’m breaking them into two categories:
For companies of all sizes, improving your internal efficiency should always be on the to-do-list. Here are three AI platforms to help with that:
For mid- to large companies with custom needs and/or scaling in mind, more sophisticated tools may be required.
I’m breaking down how each one can work for businesses of all sizes (yes, even small consulting firms like mine) depending on how you’ll use it. Let’s start with the Microsoft products since many companies are utilizing Microsoft teams.
Let’s talk about event marketing on social media. It gets more fun every year, because social media engagement gets better. How can you leverage it year round? Read on. [Read more…]
Hello! I’m Rachel Creveling, and I’m excited to welcome you to AI Marketing Girl, my new website dedicated to ethical AI usage.
As a long-time marketing consultant, staying on top of new digital trends and platforms is part of my day-to-day work. I’ve been testing artificial intelligence since OpenAI first introduced chatGPT at the end of 2022.
Now, new platforms specifically designed for AI usage pop up nearly every day. The integration of AI tools in our commonplace tech (hello Apple Intelligence) only further proved the need for an ethical AI marketing resource. So here we are!
Digital marketing is understandably overwhelming if you’re just getting started. There are so many different techniques and that makes it hard to know where to spend your time and money.
Here are three easy digital marketing tips that any brand can use to take the confusion out of it.
Wondering which 2024 digital marketing trends you need to onboard? I discuss a few options that companies of any size can leverage.
From social media to eBlasts to SEO – somewhere along the way nearly all digital marketing activity became housed under the “content marketing umbrella”. But what IS content marketing, really? [Read more…]
Did you know email marketing ROI is higher than any other digital marketing medium? When it comes to actual return on investment (ROI), eblasts will always be your highest performers.
(Updated August 2022) As of June 2021, Facebook opened up the capability to promote Instagram reels using their ads platform. For social media marketers, this is great news.
A successful social media campaign generates some kind of measurable result. Unlike your general social media presence, a social media campaign is focused on a specific promotion. Use this interactive worksheet to develop a campaign from start to finish! [Read more…]
