Hello! I’m Rachel Creveling, and I’m excited to welcome you to AI Marketing Girl, my new website dedicated to ethical AI usage.
As a long-time marketing consultant, staying on top of new digital trends and platforms is part of my day-to-day work. I’ve been testing artificial intelligence since OpenAI first introduced chatGPT at the end of 2022.
Now, new platforms specifically designed for AI usage pop up nearly every day. The integration of AI tools in our commonplace tech (hello Apple Intelligence) only further proved the need for an ethical AI marketing resource. So here we are!
Why Ethical AI Use Matters
My mission is to help you navigate the world of AI marketing, making sure your brand can benefit from the time-saving tools without compromising your integrity or creating potential legal risk.
Put simply, using AI ethically means respecting user privacy, avoiding biases, and being transparent about how your AI-developed content is handled. For example, I used AI to outline this article, but I changed it significantly to better reflect my writing style.
The more I write, the better my AI will get at outputting content that sounds like me. Up until now, I’ve only been using AI on behalf of my clients, so I need to train the AI on my own brand in order to get “better” content options.
Why You Can Trust Me to Help You
As the owner of Belle Strategies Marketing Agency, I’ve had the pleasure of working with a diverse range of clients, from local businesses to large corporations. My consulting services focus on developing multi-channel marketing systems. I’ve seen firsthand how powerful AI can be when used correctly, (and how wrong it can go when used poorly).
I’ve always joked that I’m part robot because I thrive off systems, processes and SOPs. Utilizing AI to streamline operations without sacrificing your creativity, personality and brand’s integrity is ideal, right? If you’re not into automations and ultra-organized spreadsheets, it’s really easier than ever to let the AI handle that stuff so you can focus on what you do enjoy.
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Join the AI Marketing Girl Community
If you’re interested in learning more about how to use AI in your marketing efforts, I’d love for you to join me on this journey. Things are still very new, and I’m actively testing platforms every day.
Subscribe to my email list for bi-weekly emails featuring my honest and unbiased opinions on emerging AI tools.
Lastly, if you already know you need AI but aren’t sure where to start, please book a complimentary consultation with me or email me anytime: rachel@bellestrategies.com
With nearly two decades in the industry, Belle Strategies’ Owner Rachel Creveling is a seasoned business consultant who specializes in comprehensive company growth. By integrating strategic support and workflow optimizations across operations, marketing, sales, IT and HR, she creates custom solutions to position clients for optimal results. She excels at incorporating trending tech and studied Strategies for Accountable AI at Wharton.