Belle Strategies Marketing Agency

Digital Marketing Services


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TESTING: Twitter BUY Button

Twitter confirms today they are beginning testing on their newest advancement: the Twitter BUY button.

Businesses can embed the Twitter buy button into a tweet, which will allow followers to purchase an item instantly through the service. According to Twitter, a “small percentage” of users in the US will start seeing the Twitter buy button today! “This is an early step,” Twitter said in a blog post, “in our building functionality into Twitter to make shopping from mobile devices convenient and easy, hopefully even fun.”

The best part about this advancement into e-commerce is that companies do not have to advertise these tweets in order to use the Twitter buy button. Promoting the tweet is certainly a good move, but not required.

Stay tuned for more information about this new feature as it comes out.

Thank you to WIRED for this photo:

BuyNow_FINAL-IMAGE

If you’re a social media marketing professional, this is especially great news. Twitter just became a much more effective tool for online sales which makes it easier for us to explain the value of consistent, strategy-based management. We recommend reaching out to your clients with online stores immediately and integrating a plan for utilizing the Twitter buy button as soon as possible. This plan should include determining their most popular product (start with that), possibly a first-time buyer discount, and of course…high-res images to attract the buyers.

We can’t wait to see how this affects our world!


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Twitter’s ‘Fave People’

Twitter is currently testing a new feature that could be very popular for users following thousands of people.

It’s called ‘Fave People’, and it allows you to easily build a separate timeline for your favorite Twitter users. Building your ‘Fave People’ timeline is pretty simple – just tap on the star icon in the profile of the user you want to add.

It’s also possible to choose to receive notifications every time someone in your ‘Fave People’ timeline tweets. This concept is similar to Twitter’s existing “Lists,” which lets you organize users into labeled groups such as “reporters” or “celebrities.”

But don’t get too excited yet…

As we mentioned before, this concept is in the testing process! Tell us, would you like to see a feature like this on Twitter?

 


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New York Times: Comcast Hopes to Promote TV Shows in Twitter Deal

Comcast customers will soon be able to reach some television shows from Twitter messages about those shows, the two companies announced on Wednesday, in what they hope will become an industrywide practice.

The feature — called See It — will initially be turned on only for Twitter posts published by Comcast-owned channels, like NBC, about their shows, like “The Voice.” But the companies said they were talking with other distributors and channel owners about extending the feature to other shows. Eventually Comcast wants See It to show up on other Web sites and apps as well, so that online conversation and news coverage about TV series and movies can directly lead users to those series and movies.

For more information or to see the full article please click here


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3 Quick Tips to Increase Blog Traffic

Use Pinterest

When you write a blog post, you need to drive traffic to it for a good return on investment (ROI). Pinterest is increasingly becoming a site where people go to read the articles of their choice. Make sure when you pin your blog you:

  1.  Write a brief summary from the piece that relates to your specific board
  2. Find an image that catches the eye
  3. Directly link to your blog

Twitter

Twitter is the best platform to build a focused list of followers. Make sure you schedule your blog to post to Twitter at least 3 times a day. And don’t forget to use hashtags! Tweets with hashtags receive two times more engagement than those without.

Share Other’s Work

Reach out to other bloggers you like and write them a quick note telling them how much you’ve enjoyed reading their posts, find them on Twitter, follow and re-tweet their posts. Building connections is what turns one time readers into followers. They will also be more likely to follow you and share your blogs!

Stay tuned for more tips on increasing page traffic :0)


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Twitter Ads: Mo’ Money Mo’ Followers

For a business, Twitter has long been an easy way to keep in touch with customers at little to no cost. Twitter ads aren’t new, but we’re seeing the capability of Twitter Ads enhancing in ways that can benefit businesses both large and small.

Twitter ads offer the unique ability to target and track users in more ways than other social platforms can. Clicks, follows, replies and retweets are all offering up stats that can be dissected in a multitude of ways:

  • by @handle
  • by device
  • by gender
  • by interest
  • by key word
  • by location

For companies diving deep into the analysis of a social campaign, these kind of metrics allow for easier and more detailed split-testing opportunities (and we all know how hard it is to measure ROI in the social world without that). These robust options are making it easier for anyone to utilize Twitter ads in a way that optimizes their investment, regardless of budget.

Twitter ads offer two types of campaigns: Promoted Accounts and Promoted Tweets.

Promoted Account Twitter ads helps advertisers gain more followers. Twitter ads lets you target potential followers who are similar to your current follower base OR those who are similar to another Twitter account (you can even upload a specific list of @handles if you want). You can also target new followers based on interests.

Promoted Tweets offer three types of targeting: keyword search, keyword timeline, and interests in timeline. Keyword search Twitter ads is the same as other paid-search ads across the internet; promoted tweets show up when key words you bid on are searched. Simple! Keyword timeline will likely get you increased impressions and engagements (compared to timeline search) because Twitter users aren’t as actively utilizing the search bar as they are engaging in their timelines. Last up is interests in timeline; this option works exactly the same way Promoted Accounts work. Target followers (in the timeline) with the same interests as your current followers, other’s followers, or upload a list of @handles.

The best part about twitter ads is that you feel like you’re getting a deal every time you invest in a campaign. The platform’s wider opportunity for engagements means your overall CPE (cost per engagement) means your money is working harder for you here than other social platforms.