On Wednesday, Facebook rolled out a new feature to its iOS app that encourages users to share more about what they are doing.
Now, Facebook users will start seeing “Context Cards,” which will appear over their News Feeds and provide detailed information after they check in or link to subjects such as movies or songs in status updates.
Here are some examples:
- If a user checks in to a location, the context cards will show friends who have recently checked in to the same location and when those check-ins occurred, as well as related photos they have posted.
- If a user posts a structured status update referencing listening to a musical artist or watching a movie, the context cards will show friends who have consumed the same media.
Facebook is hoping the cards will provide helpful information and encourage users to interact with their nearby friends.
With nearly two decades in the industry, Belle Strategies’ Owner Rachel Creveling is a seasoned business consultant who specializes in comprehensive company growth. By integrating strategic support and workflow optimizations across operations, marketing, sales, IT and HR, she creates custom solutions to position clients for optimal results. She excels at incorporating trending tech and studied Strategies for Accountable AI at Wharton.