With nearly two decades in the industry, Belle Strategies Owner Rachel Creveling is a seasoned business consultant who crafts comprehensive frameworks that integrate operations, marketing, sales and HR to position her clients for optimal success. She excels at incorporating trending tech ethically and studied Strategies for Accountable AI at Wharton.
AI in Art and Culture: A Creative Catalyst?
The role of AI in art and culture is hotly debated. As I watch this tech permeate various sectors, it’s clear that artificial intelligence is reshaping our current way of living.
I’m studying the ethical implications of tech, but it’s in my nature to find the positives too. So lets talk about some of the ways AI is serving as a catalyst for new ideas.
With nearly two decades in the industry, Belle Strategies Owner Rachel Creveling is a seasoned business consultant who crafts comprehensive frameworks that integrate operations, marketing, sales and HR to position her clients for optimal success. She excels at incorporating trending tech ethically and studied Strategies for Accountable AI at Wharton.
Maximizing Efficiency with AI Marketing Tools
If you’ve read any of my articles you know I’m all about streamlining your workload. We’re focusing on efficiency without sacrificing quality here and I’ve been testing and tweaking automation tools for decades now.
As the tools get more sophisticated, the time investment people have to make in order to learn them (and use them to their full power) also tends to become more tedious.
That’s all changing rapidly as of today, July 3, 2024.
With nearly two decades in the industry, Belle Strategies Owner Rachel Creveling is a seasoned business consultant who crafts comprehensive frameworks that integrate operations, marketing, sales and HR to position her clients for optimal success. She excels at incorporating trending tech ethically and studied Strategies for Accountable AI at Wharton.
AI Ethics: What is Bias in AI?
With nearly two decades in the industry, Belle Strategies Owner Rachel Creveling is a seasoned business consultant who crafts comprehensive frameworks that integrate operations, marketing, sales and HR to position her clients for optimal success. She excels at incorporating trending tech ethically and studied Strategies for Accountable AI at Wharton.
AI for Nonprofits: Doing More with Less
With nearly two decades in the industry, Belle Strategies Owner Rachel Creveling is a seasoned business consultant who crafts comprehensive frameworks that integrate operations, marketing, sales and HR to position her clients for optimal success. She excels at incorporating trending tech ethically and studied Strategies for Accountable AI at Wharton.
AI Tools for Creators: AI Marketing Tips
With nearly two decades in the industry, Belle Strategies Owner Rachel Creveling is a seasoned business consultant who crafts comprehensive frameworks that integrate operations, marketing, sales and HR to position her clients for optimal success. She excels at incorporating trending tech ethically and studied Strategies for Accountable AI at Wharton.
Protecting Your Data: The Role of AI in Cybersecurity
What is the Role of AI in Cybersecurity?
At this point in time (May 22, 2024) many people view AI as something to fear. The unknown element paired with the fact that AI is more adept than humans in many areas makes people uneasy.
This is a normal reaction – people view the unknown as something to fear.
- Remember how nervous people were to use credit cards instead of checks?
- Go farther back and you’ll see the commotion that took place when cars began replacing horses.
With nearly two decades in the industry, Belle Strategies Owner Rachel Creveling is a seasoned business consultant who crafts comprehensive frameworks that integrate operations, marketing, sales and HR to position her clients for optimal success. She excels at incorporating trending tech ethically and studied Strategies for Accountable AI at Wharton.
The Best AI Tools for SEO
With nearly two decades in the industry, Belle Strategies Owner Rachel Creveling is a seasoned business consultant who crafts comprehensive frameworks that integrate operations, marketing, sales and HR to position her clients for optimal success. She excels at incorporating trending tech ethically and studied Strategies for Accountable AI at Wharton.
What is the Social Contract of AI Ethics?
With nearly two decades in the industry, Belle Strategies Owner Rachel Creveling is a seasoned business consultant who crafts comprehensive frameworks that integrate operations, marketing, sales and HR to position her clients for optimal success. She excels at incorporating trending tech ethically and studied Strategies for Accountable AI at Wharton.
The Best AI Platforms For Business Operations and Efficiency
As of June 2024, these are the most powerful and widely used AI platforms specifically for business operations. I’m breaking them into two categories:
- Internal Efficiency
- Scalability/Custom
For companies of all sizes, improving your internal efficiency should always be on the to-do-list. Here are three AI platforms to help with that:
- Microsoft Copilot
- Google Gemini (a tool within Google Cloud)
- ClickUp brAIn
For mid- to large companies with custom needs and/or scaling in mind, more sophisticated tools may be required.
- Microsoft Azure AI
- Full Suite of Google Cloud
- IBM Watson
I’m breaking down how each one can work for businesses of all sizes (yes, even small consulting firms like mine) depending on how you’ll use it. Let’s start with the Microsoft products since many companies are utilizing Microsoft teams.
With nearly two decades in the industry, Belle Strategies Owner Rachel Creveling is a seasoned business consultant who crafts comprehensive frameworks that integrate operations, marketing, sales and HR to position her clients for optimal success. She excels at incorporating trending tech ethically and studied Strategies for Accountable AI at Wharton.
Event Marketing on Social Media: Five Strategic Tips
Let’s talk about event marketing on social media. It gets more fun every year, because social media engagement gets better. How can you leverage it year round? Read on. [Read more…]
With nearly two decades in the industry, Belle Strategies Owner Rachel Creveling is a seasoned business consultant who crafts comprehensive frameworks that integrate operations, marketing, sales and HR to position her clients for optimal success. She excels at incorporating trending tech ethically and studied Strategies for Accountable AI at Wharton.
Ethical and Efficient AI Marketing Tips
Hello! I’m Rachel Creveling, and I’m excited to welcome you to AI Marketing Girl, my new website dedicated to ethical AI usage.
As a long-time marketing consultant, staying on top of new digital trends and platforms is part of my day-to-day work. I’ve been testing artificial intelligence since OpenAI first introduced chatGPT at the end of 2022.
Now, new platforms specifically designed for AI usage pop up nearly every day. The integration of AI tools in our commonplace tech (hello Apple Intelligence) only further proved the need for an ethical AI marketing resource. So here we are!
With nearly two decades in the industry, Belle Strategies Owner Rachel Creveling is a seasoned business consultant who crafts comprehensive frameworks that integrate operations, marketing, sales and HR to position her clients for optimal success. She excels at incorporating trending tech ethically and studied Strategies for Accountable AI at Wharton.
3 Easy Digital Marketing Tips for Every Business
Digital marketing is understandably overwhelming if you’re just getting started. There are so many different techniques and that makes it hard to know where to spend your time and money.
Here are three easy digital marketing tips that any brand can use to take the confusion out of it.
With nearly two decades in the industry, Belle Strategies Owner Rachel Creveling is a seasoned business consultant who crafts comprehensive frameworks that integrate operations, marketing, sales and HR to position her clients for optimal success. She excels at incorporating trending tech ethically and studied Strategies for Accountable AI at Wharton.
2024 Digital Marketing Trends
Wondering which 2024 digital marketing trends you need to onboard? I discuss a few options that companies of any size can leverage.
With nearly two decades in the industry, Belle Strategies Owner Rachel Creveling is a seasoned business consultant who crafts comprehensive frameworks that integrate operations, marketing, sales and HR to position her clients for optimal success. She excels at incorporating trending tech ethically and studied Strategies for Accountable AI at Wharton.
What is Content Marketing? A Strategic Breakdown
From social media to eBlasts to SEO – somewhere along the way nearly all digital marketing activity became housed under the “content marketing umbrella”. But what IS content marketing, really? [Read more…]
With nearly two decades in the industry, Belle Strategies Owner Rachel Creveling is a seasoned business consultant who crafts comprehensive frameworks that integrate operations, marketing, sales and HR to position her clients for optimal success. She excels at incorporating trending tech ethically and studied Strategies for Accountable AI at Wharton.
Email Marketing ROI: How To Sell More with Email
Did you know email marketing ROI is higher than any other digital marketing medium? When it comes to actual return on investment (ROI), eblasts will always be your highest performers.
With nearly two decades in the industry, Belle Strategies Owner Rachel Creveling is a seasoned business consultant who crafts comprehensive frameworks that integrate operations, marketing, sales and HR to position her clients for optimal success. She excels at incorporating trending tech ethically and studied Strategies for Accountable AI at Wharton.