Let’s be honest, your logo will come to symbolize your company more than anything else! Finding a firm that can craft a sophisticated design takes research, open communication, and an honest evaluation of your business. So I have compiled these four tips for finding the right firm.
Decide on a Budget
Before the search even begins, determine how much you can spend on the logo. One thing to keep in mind is that, like any other business investment, the more you put into it, the greater the return. A logo that costs $100 will yield only the most basic design. You get what you pay for…
Research, Research, Research
A talented firm can handle any client, but you should first make sure you like the firm’s style, form, and previous work.
Talk about your Company
This might seem obvious, but humor me. During your first meeting; a good firm will ask you to describe your company’s personality, tone, and future aspirations. Make sure they get a good feel, so they can portray your company correctly.
Discuss the Contract
A contract will not only secure the transaction between you and the designers, but it will also detail what will come next.
That’s it for today. I hope you find these tips helpful!
Rachel Creveling has 15 years in the industry and is the Owner of Belle Strategies Marketing Agency. As a Digital Marketing Consultant, she helps clients strategically plan and build campaigns based on ROI. Her highly custom consulting method has earned clients including the Hilton Head Wine & Food Festival, Four Seasons Resort and Residences, South Beach Seafood Festival and many others. Rachel’s expertise helps companies push past revenue goals by leveraging their data and identifying areas for efficiency and growth.