Belle Strategies was hired to assist in the initial launch of Senor Frog’s newest US location on South Beach in 2016. Working hand in hand with their Miami PR Firm and Corporate HQ in Mexico, Belle Strategies assisted in the development and execution of a number digital marketing campaigns.
Effectively launching in competitive Miami Beach included a campaign on Snapchat as well as Facebook, Twitter and Instagram. Belle Strategies worked on-the-ground consulting with the GM and the marketing team at HQ to construct a long-term plan they could execute when the launch was complete.
Armed with a sizable social media advertising budget, Belle Strategies worked to target the ideal demographics to grow the community, engage tourists, and help build the buzz surrounding this well-known vacation brand.
Before concluding the 12-month launch effort, Belle Strategies spent time training the managers how to use Live Streaming tools to ensure on-site staff could support corporate in their continuing efforts.
Rachel is a digital marketing strategist, and CEO of Belle Strategies. She spends her time helping clients convert their digital communities into lifelong customers.