Belle Strategies, in conjunction with RoseByrd Designs, works with both Gyu-Kaku Brickell and Gyu-Kaku Pinecrest on their social media marketing campaigns and PR efforts.
With two completely different demographics, the social media strategies vary drastically. Belle Strategies handles all content creation and execution and manages all social media advertising and reporting.
The Belle/Rose team was first hired to increase traffic to the Brickell location with a goal of attracting at least double the amount of lunchtime and early evening business Mon-Thurs. This goal was exceeded with the implementation of strategic lunch promotions, Taco Tuesdays and Ladies’ Nights.
Months after being hired for the Brickell location, the Pinecrest store was ready to open. The Gyu-Kaku team hired Belle Strategies and RoseByrd Designs to handle the Grand Opening promotion which included a complete demographic review and strategy road map.
Thanks to significant pre-promotion and ongoing Grand Opening social media marketing, the Pinecrest store exceeding revenue by double week over week in their first month of business (during one of the slowest months of the year: July).
Rachel is a digital marketing strategist, and CEO of Belle Strategies. She spends her time helping clients leverage the digital space to reach and convert their communities into lifelong customers.