The Herban Marketplace is Beaufort’s premier, all-organic and all-natural gourmet grocery store. Additionally, their two staff Chefs create vegetarian, vegan, wheat and gluten-free, organic, raw, and gourmet grab-n-go meals.
After seven years as Beaufort’s go-to location for health and wellness, Herban Marketplace hired Belle Strategies to guide a digital rebrand with a focus on growth strategy.
We began with a complete Brand DNA that uncovered digital and PR-related amplification opportunities that guided our first marketing initiatives. We also formally defining their “voice” and a series of measurable goals and KPIs among other things.
With a strong strategic foundation in place, we worked to create new marketing processes for a variety of digital avenues (eMail marketing, social media marketing, loyalty programs and more).
Incorporating video content is a key element in the content marketing campaign launching in 2018. We look forward to sharing more with you as our work continues!
Rachel is a digital marketing strategist, and CEO of Belle Strategies. She spends her time helping clients convert their digital communities into lifelong customers.