Recently, an AI-powered chatbot at a major travel company made headlines when it sent a grieving customer a promotional discount after their trip was canceled due to a family death. The error wasn’t intentional—but without the nuance required for such a sensitive situation, the chatbot failed.
Understanding the Risks of AI Advertising Algorithms
This piece is an excerpt from an academic paper I submitted for my Strategies for Accountable AI program at Wharton. I’m researching Google’s ads and data sharing algorithms. It’s not in the writing style I typically use for my website, but I thought others might find these insights interesting. Here you go:
AI Influencers and the Future of Digital Interaction
AI influencers are starting to reshape the digital world, extending far beyond traditional marketing. This shift isn’t just about tech evolution; it’s a significant cultural change in how we engage with information.
Think about how social media started as a way to connect with people you knew but evolved into a space dominated by algorithms. Now, you’re fed content from people you don’t know to pique your interest and keep you scrolling.
How AI Consultants Are Changing the Game (and How You Can Too)
AI Ethics: Strategies for Accountable AI in Business
Using AI to transform business strategies from “functional” to “exceptional” has to be the best part of being an AI ethics consultant. The ethical and transparent use of AI wasn’t always at the forefront of marketing and operations, but with the first wave of legislation and committees forming around the world, I’m feeling more confident that the majority of companies will use this tech for good.
If you’re focused on ensuring your business is using AI correctly on all fronts, I hope you find this article valuable. I’ll outline my approach when working with clients so you can replicate it within your own business. Read on if you’re interested in my take on integrating innovation with accountability – in AI marketing consulting and beyond.
New Web Design Trends 2025: Using AI
The Best AI Ecommerce Tools for Improving Sales
The ecommerce landscape is only growing more competitive. Businesses face the challenge of not just attracting but retaining customers…and now they’re contending with faceless AI competition.
Is there a solution? Yep. Teamwork makes the dream work, right? You don’t have to work against AI, you can leverage it to your advantage.
Adopting AI for Business Growth: AI Ethics for Employees
The key to successful AI integration lies in how well humans are trained to use it.
As a strategic consultant for nearly two decades, I’ve spent the last two years learning everything there is to know about how AI usage can impact an organization.
AI Tools for Project Management: Completing Tasks Faster
My favorite thing about AI tools for project management is the fact that no one needs to start from scratch.
Tools like ClickUp and Monday have been around a long time because they’re really good. Now, they can also call themselves AI Tools, because they’ve officially incorporated AI to make all of our lives much easier.
AI Advertising: Which AI Tools Are Best?
With the onslaught of new AI tools, I knew it was important to cover AI advertising and provide some insight into how to choose a tool that does what you need.
Many people are jumping on the bandwagon (which is awesome!), but the overwhelming number of options can muddy the waters. I’m all about trying new tools and constant testing. Here we go: [Read more…]
AI Social Media Tools: Streamlining Your Workflow
With nearly two decades of industry experience, I recognize the complexities involved with social media management.
- Back when we were only marketing on Facebook, there was no problem getting content created and posted in an efficient manner.
- Now, with countless platforms and content variables, maintaining a presence is nearly impossible to do without a team.
AI Branding Tools: Building a Stronger Brand with Emerging Tech
It goes without saying that establishing a distinctive brand identity is crucial. It’s becoming easier than ever to build a stronger brand thanks to Artificial Intelligence.
AI is proving to be a transformative tool in this endeavor and today’s article goes over why and how you can use AI branding tools to your advantage.
AI Ethics: Strategies for Companies of All Sizes
We know Artificial intelligence is making it easier for companies to work more efficiently and offers the potential to produce higher quality output.
What’s becoming more and more clear is, no matter the size of the business, incorporating AI ethics strategies is key.
AI Tool Reviews: 2024
I’m back with another list of AI Tool Reviews you need to try. I will keep adding to this list each month. These are in order of most-recently tested, meaning the tools I’ve used the longest and still endorse are at the bottom.
The Best AI Tools to Create More Free Time
AI in Art and Culture: A Creative Catalyst?
The role of AI in art and culture is hotly debated. As I watch this tech permeate various sectors, it’s clear that artificial intelligence is reshaping our current way of living.
I’m studying the ethical implications of tech, but it’s in my nature to find the positives too. So lets talk about some of the ways AI is serving as a catalyst for new ideas.