Ready to improve your bottom line?
My clientele receive a highly custom, hands-on experience based on their goals.
I focus on three principles: Strategy, Systems and SOPs.
I craft high-functioning ecosystems that seamlessly integrate operations, marketing, sales, HR and support, positioning you for optimal success.
1. STRATEGY & AI ETHICS INTEGRATIONS
Developing an effective growth strategy includes research and planning. We work together to define:
- gaps and opportunities
- your customer journeys,
- employee comms and systems
- new collateral necessities
- where to advertise and your SEO strategy,
- CRMs, email and social platforms,
- internal training and guidelines,
- how AI can make these processes more efficient,
- …and much more.
From this strategic plan, I can develop the systems and campaigns necessary to reach your goals.
2. SYSTEMS & SOFTWARE
Now armed with your comprehensive plan, I can build the systems necessary to streamline your team’s workload. Integrating AI to reduce the workload is a big part of this.
You know a cohesive, multi-silo strategy requires a lot of collateral for internal and external communication; and I will build it all for you.
When we’re done, we will not only have all of your content, but we’ll also have a realistic and achievable process for consistency with the use of AI where appropriate.
See My Work
Cirque Dreams
Jeff Miller Group
Waldan Watches
3. SOPs & ONGOING EXECUTION
It’s my job to make sure your team can easily work within the systems we’ve built.
I create detailed SOPs for each piece of your custom process. I build a “Handbook” for you, completely customized to your company’s process, inclusive of SOPS for everything we’ve built along the way.
I will train your in-house employee(s) to execute the ongoing efforts from the plan.
You will feel confident knowing your team member(s) can expertly manage this system across all platforms, carefully and effectively. Should you experience turnover, these SOPs are valuable onboarding tools.
See My Work
Senor Frog’s Miami
Hilton Head Boat Rentals
Courtyard Marriott
AI Consulting Services
Customer Insights and and Predictive Analytics:
- Using AI to analyze historical data and predict future marketing trends.
- Identifying potential customer segments and targeting them with personalized campaigns.
Ad Campaign Optimization:
- Using AI to optimize ad spend and improve ROI on digital advertising campaigns.
- Implementing AI-driven A/B testing to determine the most effective ad creatives and placements.
Market Research and Competitive Analysis:
- Conducting market research using AI to gather and analyze data.
- Using AI tools to monitor competitors and identify market opportunities.
Chatbots and Customer Service Automation:
- Implementing AI-driven chatbots to handle customer inquiries and support.
- Automating responses to common customer questions to improve service efficiency.
Voice and Conversational AI:
- Implementing voice search optimization strategies.
- Developing conversational AI applications for customer interaction.
SEO Optimization:
- Utilizing AI tools to optimize website content for search engines.
- Conducting keyword research and competitive analysis with AI assistance.
AI-Powered Content Creation:
- Generating blog posts, social media content, and marketing copy using AI tools.
- Refining and optimizing AI-generated content for specific brands or campaigns
Email Marketing Automation:
- Creating automated email sequences and campaigns with AI.
- Personalizing email content and optimizing send times based on AI analysis.
Personalized Marketing:
- Leveraging AI to create personalized marketing messages and offers.
- Using machine learning algorithms to tailor content and recommendations to individual users.
Execution Capabilities
Before AI Consulting and AI Ethics became my main focus in late 2022, I spent much of my career developing strategic plans for growth which included the following skills.
Targeted Online Advertising
Expert Creation, Placement, Analysis and Reporting for:
- Google Ads
- Facebook Ads
- Instagram Ads
- LinkedIn Ads
- Snapchat Ads
- Pinterest Ads
- TikTok Ads
Digital Knowledge SEO and Reputation Management
Control Your Brand’s Digital Customer Experience in Real Time:
- Optimize Brand Data Across Third-Party SEO Listings Sites
- Five-Star Campaign Creation and Execution
- Review Site Amplification (Yelp, TripAdvisor, etc.)
- Content Driven Search Engine Optimization
Digital Content Creation
Creating Engaging Marketing Materials That Convert:
- First-Party SEO Support
- eMail Marketing and Segmentation
- Social Media Marketing Content Creation
- Blog Writing and Publication
- Strategic Campaign Execution
- Cross-Promotional and Influencer Management
- Visual Content Strategy