Jimmy Johnson’s Quest for the Ring is a professional fishing tournament in Key Largo presented by Seminole Hard Rock Hotel and Casino. “JJFishweek” hired Belle Strategies to manage their social media marketing, sponsorship campaign creation, advertising and to assist with PR beginning in 2014.
The tournament, which boasts the largest guaranteed purse in sport fish history at $1.75 Million Dollars, attracts professional anglers from across the country and includes a series of events including a ProAm, Sportfish Tournament and Billfish Tournament.
Belle Strategies is tasked with branding and promotion to this highly specific target demographic. The significant buy-in and time investment makes ensuring the content is seen by qualified boats and pro teams crucial. Through ongoing data analysis and communication with the team, Belle Strategies is able to help the tournament reach their goals each year!
Rachel is a digital marketing strategist, and CEO of Belle Strategies. She spends her time helping clients leverage the digital space to reach and convert their communities into lifelong customers.