Influencer Network Creation
Sobe Seafood Fest (SBSF) hired Belle Strategies to help drive ticket sales to their well-known events in October. With a focus on two main events and three pre-event dinners totaling more than 15,000 ticket sales a year, Belle Strategies works hand in hand with the festival’s producers to craft cohesive promotional strategies tying into other digital marketing efforts and PR.
Belle Strategies manages the entire digital presence for SBSF. This includes creative content development to highlight guest experience, sponsor involvement and ticket promotions as well as managing their advertising budget across all platforms.
Additionally, Belle Strategies created a blogger influencer network from scratch – the “SBSF Ambassador Network” – 100+ of Miami and South Florida’s most influential food writers, bloggers, media personalities and concierge. In exchange for festival perks, the Ambassadors work directly with Belle Strategies to promote the different SBSF events to their communities.
Belle Strategies works closely with Miami’s media – broadcast (TV/Radio), journalists and the Ambassador Network – to create press opportunities for SBSF. These opportunities include coordinated media appreciation events, preview dinners at participating SBSF restaurants, exclusive access to chefs and more – all of which result in press that can be shared across social media.
Belle Strategies is involved in every aspect of the marketing for SBSF, including their recent Food Network shoot and managing day-of execution during all events.