The ultra-innovate ExperienceSOFI is a one-night-only experiential event focused on Miami Beach’s most luxurious neighborhood: South of Fifth. The event celebrates the one-of-a-kind culinary and arts scene by creating VIP evening of exclusive happenings with SOFI’s hottest restaurants, lounges, galleries, chefs and celebrities.
Belle Strategies works with the event producers and valued participants to promote the event via social media marketing. Strategic cross-promotional campaigns, content marketing across many platforms, and a strong influencer ambassador network are the digital marketing trifecta for this event.
By managing the #ExperienceSOFI social media platforms and carefully allocating advertising dollars, Belle Strategies works to ensure Miamians most likely to treat themselves to an evening of luxury are well-informed about the upcoming event.
Belle Strategies develops all aspects of the content used to market the VIP guest experience, promote sponsors and participating venues and engage the local press.
Rachel is a digital marketing strategist, and CEO of Belle Strategies. She spends her time helping clients leverage the digital space to reach and convert their communities into lifelong customers.