Influencer Network Creation
The Las Olas Wine and Food Festival, owned by the American Lung Association, hired Belle Strategies to overhaul their digital marketing presence for their beloved event. In its 20th year, the festival was seeking a fresh perspective and strategic plan for closing out their second decade as one of Fort Lauderdale’s most exciting nights.
With a luxurious, VIP vibe, ticket proceeds benefit charity and are all-inclusive, priced between $100 and $250 per person. Ensuring a sell-out for the one-night event was paramount and in both 2016 and 2017, tickets sold out before the gates opened.
Belle Strategies works closely with the Director of ALA and the festival’s producers (CI Management) to build targeted campaigns including content for social media, blogs, video channels, preview events, and a variety of digital ambassadors who promote the event through their influencer status.
Belle Strategies also manages the large advertising budget across all platforms with a focus on the robust capabilities of Facebook and Instagram, allocating spends for a number of highly targeted ads with tangible ROI.
Belle Strategies is honored to work with the Las Olas Wine and Food Festival and help the ALA work toward their mission.
The American Lung Association is the leading organization working to save lives by improving lung health and preventing lung disease through Education, Advocacy and Research. When you join the American Lung Association in the fight for healthy lungs and healthy air, you help save lives today and keep America healthy tomorrow.
Did you know?
Lung disease: third leading cause of death in the U.S., responsible for one in six deaths
Lung cancer: leading cause of cancer deaths in the U.S. (more than breast, prostate, colon, liver and kidney cancers combined)
Asthma: leading cause of missed school days for children
COPD: fourth leading cause of death in the U.S.
Rachel is a digital marketing strategist, and CEO of Belle Strategies. She spends her time helping clients leverage the digital space to reach and convert their communities into lifelong customers.