Belle Strategies was hired to assist in the launch of Senor Frog’s newest US location on South Beach. Working hand in hand with their PR firm, Belle Strategies developed promotional events (Karaoke Night, Latin Night, etc).
Promotion of these events on social media included a campaign on Snapchat and Periscope as well as Facebook, Twitter and Instagram. Belle Strategies worked closely with their corporate team of designers and managers to bring the ideas to life while maintaining a cohesive flow.
Additionally, Belle Strategies spent time on-site training staff how to use Snapchat and Live Streaming to create more brand awareness.
With a large social media marketing budget, Belle Strategies worked to target the ideal demographics to grow the community, engage out-of-towners looking for somewhere to go, and help build the buzz surrounding this well-known vacation brand.