Influencer Network Creation
HEBER Smart develops products that complement an active lifestyle with innovation, usability, technology and superior design, enhancing sports, leisure and recreational performance.
With a large focus on raising social awareness and support through direct donations to non-profit foundations, spreading their message widely is a huge piece of their mission.
Belle Strategies was hired to launch this product in the US market. With a strong presence in South America and Europe already established, we needed to develop a campaign that educated multiple consumer markets about the product.
A complete digital launch included Amazon product tools, multi-industry influencer campaigns, content development (photo and video), a 90-day social media launch (organic and advertised) and a cross-promotional effort with their charitable beneficiary.
The HEBER Smart Bag was conceived as a tool to directly support initiatives that largely impact social well being, specifically, in the education sector. Every HEBER Smart Bag purchase includes a $2.00 direct donation to the Fe y Alegría Foundation.
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Rachel is a digital marketing strategist, and CEO of Belle Strategies. She spends her time helping clients convert their digital communities into lifelong customers.