Hadassah Florida Broward, the largest region within the largest women’s organization in the United States, hired Belle Strategies to help them appeal to a younger demographic.
Belle Strategies used a mix of social media event marketing and blogging to create awareness for the organization among a younger demographic.
Hadassah’s biggest issue was the misconception that there were no young women involved, and it was difficult for the region to create and maintain a group of women under 30 who were actively participating in Hadassah events.
Belle Strategies worked very closely with the younger members to create new event ideas and promote those events on Facebook. With highly targeted Facebook ads and consistent posting, the promotions attracted over 100 new faces under 30 to Hadassah events over the year.
The success of the campaign resulted in Belle Strategies’ owner Rachel Creveling being asked to speak at the region conference in front of the entire membership on the topic of using social media for marketing non-profit organizations.
Rachel is a digital marketing strategist, and CEO of Belle Strategies. She spends her time helping clients convert their digital communities into lifelong customers.