Services
Strategy Development
Content Creation
Platform Management
Ad Placement
Influencer Network Creation
HEBER Smart develops products that complement an active lifestyle with innovation, usability, technology and superior design, enhancing sports, leisure and recreational performance.
With a large focus on raising social awareness and support through direct donations to non-profit foundations, spreading their message widely is a huge piece of their mission.
Belle Strategies was hired to launch this product in the US market. With a strong presence in South America and Europe already established, we needed to develop a campaign that educated multiple consumer markets about the product.
A complete digital launch included Amazon product tools, multi-industry influencer campaigns, content development (photo and video), a 90-day social media launch (organic and advertised) and a cross-promotional effort with their charitable beneficiary.
The HEBER Smart Bag was conceived as a tool to directly support initiatives that largely impact social well being, specifically, in the education sector. Every HEBER Smart Bag purchase includes a $2.00 direct donation to the Fe y AlegrÃa Foundation.
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