Recently, an AI-powered chatbot at a major travel company made headlines when it sent a grieving customer a promotional discount after their trip was canceled due to a family death. The error wasn’t intentional—but without the nuance required for such a sensitive situation, the chatbot failed.
With nearly two decades in the industry, Belle Strategies Owner Rachel Creveling is a seasoned business consultant who crafts comprehensive frameworks that integrate operations, marketing, sales and HR to position her clients for optimal success. She excels at incorporating trending tech ethically and studied Strategies for Accountable AI at Wharton.
