On Wednesday, Facebook rolled out a new feature to its iOS app that encourages users to share more about what they are doing.
Now, Facebook users will start seeing “Context Cards,” which will appear over their News Feeds and provide detailed information after they check in or link to subjects such as movies or songs in status updates.
Here are some examples:
- If a user checks in to a location, the context cards will show friends who have recently checked in to the same location and when those check-ins occurred, as well as related photos they have posted.
- If a user posts a structured status update referencing listening to a musical artist or watching a movie, the context cards will show friends who have consumed the same media.
Facebook is hoping the cards will provide helpful information and encourage users to interact with their nearby friends.
Rachel Creveling has 15 years in the industry and is the Owner of Belle Strategies Marketing Agency. As a Digital Marketing Consultant, she helps clients strategically plan and build campaigns based on ROI. Her highly custom consulting method has earned clients including the Hilton Head Wine & Food Festival, Four Seasons Resort and Residences, South Beach Seafood Festival and many others. Rachel’s expertise helps companies push past revenue goals by leveraging their data and identifying areas for efficiency and growth.