Subtweeting: it’s the internet equivalent of talking about someone behind their back or insulting someone via stealth.
A subtweet means you are commenting about someone who you have not @ in. For those people who are new to Twitter, an @ symbol followed by a person’s Twitter username is known as a Twitter mention. This means that they will receive a notification whenever you include them in a tweet, and other people will be able to see the link to their Twitter account. The person mentioned will keep receiving notifications related to the tweet in which they were mentioned.
Here is an example of Chris Brown displaying his maturity while he subtweets a woman he got in a car accident with…
Subtweets are distinctly not what Twitter set out to encourage, but they’re here and they’re happening. It once again shows how social networks are always more controlled by their users than by their infrastructures.
Rachel Creveling has 15 years in the industry and is the Owner of Belle Strategies Marketing Agency. As a Digital Marketing Consultant, she helps clients strategically plan and build campaigns based on ROI. Her highly custom consulting method has earned clients including the Hilton Head Wine & Food Festival, Four Seasons Resort and Residences, South Beach Seafood Festival and many others. Rachel’s expertise helps companies push past revenue goals by leveraging their data and identifying areas for efficiency and growth.