The Best AI Ecommerce Tools for Improving Sales

The ecommerce landscape is only growing more competitive. Businesses face the challenge of not just attracting but retaining customers…and now they’re contending with faceless AI competition.

Is there a solution? Yep. Teamwork makes the dream work, right? You don’t have to work against AI, you can leverage it to your advantage.

Before you jump into learning a new tool or two, there’s a crucial consideration often overlooked—AI ethics. Before we explore the tools I’ve tested and recommend, it’s important to address how ethical practices should be the cornerstone of any AI implementation.

AI Ethics: Navigating User Data and Privacy

Incorporating AI into your ecommerce strategy isn’t just about optimizing sales funnels; it’s about managing customer data responsibly. 

Business owners inevitably handle sensitive personal information about their buyers, from purchasing habits to browsing behavior. By now, everyone knows data is the real commodity, and protecting the buyers who trust your brand is more important than ever.

For a more in-depth look at how AI ethics should guide business decisions, check out my article on “Adopting AI for Business Growth: AI Ethics for Employees”, where I discuss how transparency and accountability are critical when managing AI-driven data insights.

So, just remember that transparency in data usage isn’t just a box to check—it’s a business imperative. Ethical AI practices should be embedded in your strategy from the ground up.  

Now let’s dig into two of the best AI tools for sales – one is for advertising and the other is for customer service.

Transforming Retargeting with AI

Retargeting has always been a vital tool for ecommerce brands, reminding potential customers of products they’ve viewed but haven’t yet purchased. 

AI supercharges this process by analyzing a user’s behavior in real-time, predicting when and where they’re most likely to convert. The result is precision targeting that feels more like a personalized experience than a sales tactic.

For more on how AI revolutionizes marketing strategies, read my article “AI Advertising: Which AI Tools Are Best?”, where I detail how AI affects campaigns and can improve both customer engagement and conversion rates.

Best AI Retargeting Tool: WINNER – ADEXT

• Adext: Adext is purpose-built for optimizing audience targeting and budget allocation, focusing entirely on campaign management rather than creative development. It’s really useful if you care about using data to get better over time. With its AI capabilities, Adext allows for in-depth audience segmentation, enabling you to target users based on factors like behavior, interests, and real-time engagement. This level of precision ensures your ads are shown to the right audience at the optimal moment.

RUNNER UP:

• AdRoll: Known for its robust AI capabilities, AdRoll helps create highly personalized ad campaigns that adjust dynamically based on user behavior, resulting in more relevant ads that lead to higher conversions.

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AI-Powered Customer Service: A Competitive Edge

Customer service is often where ecommerce businesses either shine or falter. There’s no faster way to lose a sale than poor customer service. 

With the rise of AI, companies are onboarding AI chatbots in an attempt to ensure that customers are supported quickly. But not all chatbots are created equally. Customers can get frustrated when they can’t get the information they need from a robot.

Yes, AI-driven customer service tools have the power to anticipate needs, resolve issues, and personalize interactions in real-time. But how you develop them to meet the specific use case for your business is crucial.

In my article “Building a Stronger Brand with Emerging Tech”, I break down how AI-powered chatbots and support systems are making it easier to deliver personalized, real-time support that customers now expect.

Best AI Customer Service Tool: WINNER – Hubspot Service Hub

• Hubspot Service Hub: I like this tool the best because it offers an all-in-one solution for managing customer service interactions seamlessly. It’s incredibly simple and user friendly. In fact, my 65-year-old mother uses it. The platform integrates customer inquiries from multiple channels—email, chat, and social media—into one central location. With AI-powered automation, it also streamlines repetitive tasks like ticket routing and follow-ups.

RUNNER’S UP:

• Zendesk: Leveraging AI chatbots, Zendesk provides instant responses to common customer queries. It streamlines the customer experience while freeing up human agents to focus on more complex issues.
• Salesforce Service Cloud & Zoho also offer similar support and are are well-designed, highly functional options.

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Building a Sustainable AI Strategy

A year ago, no one outside of the tech industry used the term AI. Now it’s in prime time commercials. Needless to say, AI is transforming ecommerce and how you implement these tools will determine whether you build trust or break it. 

It’s not just about driving short-term sales; it’s about building sustainable customer relationships that are rooted in trust. 

By prioritizing ethical data usage and leveraging AI tools that enhance personalization and efficiency, you’re not only improving the customer experience but also laying the foundation for long-term loyalty or further shoring up an already strong customer base.

If you’re ready to explore how to incorporate AI into your ecommerce strategy while staying true to your values, reach out at rachel@bellestrategies.com. My focus is to craft you an AI strategy that doesn’t just drive sales but also elevates your brand’s integrity.