Twitter confirms today they are beginning testing on their newest advancement: the Twitter BUY button.
Businesses can embed the Twitter buy button into a tweet, which will allow followers to purchase an item instantly through the service. According to Twitter, a “small percentage” of users in the US will start seeing the Twitter buy button today! “This is an early step,” Twitter said in a blog post, “in our building functionality into Twitter to make shopping from mobile devices convenient and easy, hopefully even fun.”
The best part about this advancement into e-commerce is that companies do not have to advertise these tweets in order to use the Twitter buy button. Promoting the tweet is certainly a good move, but not required.
Stay tuned for more information about this new feature as it comes out.
Thank you to WIRED for this photo:
If you’re a social media marketing professional, this is especially great news. Twitter just became a much more effective tool for online sales which makes it easier for us to explain the value of consistent, strategy-based management. We recommend reaching out to your clients with online stores immediately and integrating a plan for utilizing the Twitter buy button as soon as possible. This plan should include determining their most popular product (start with that), possibly a first-time buyer discount, and of course…high-res images to attract the buyers.
We can’t wait to see how this affects our world!
With nearly two decades in the industry, Belle Strategies’ owner, Rachel Creveling, is a seasoned business consultant who crafts comprehensive frameworks that integrate operations, marketing, sales and HR to position her clients for optimal success. She excels at incorporating trending tech ethically and studied Strategies for Accountable AI at Wharton.