Just yesterday, Snapchat announced the release of their custom geofilters. Users can create Snapchat filters for their brand (or just for fun) and make it available within a certain area for as low as $5.00 USD. This is a huge addition for brands that produce events and of course, brick and mortar storefronts.
As if that news wasn’t cool enough, Snapchat has now launched a new lens called Birthday Party. You’ll only be able to use it in special scenarios – guess when! Yep, on your birthday, or your friends’ birthdays!
This snaphchat filter will automatically show up on your birthday as long as you’ve added your special day to the app. It’s a celebration-like filter with the words “Happy Birthday” and confetti!
Here’s another great feature: Snapchat will keep you in the loop when it’s one of your friends’ birthdays by putting a cake next to their name. You can activate the lens to send them a birthday message with this filter AND a new update allows you to add the date as well.
Marketers and other interested parties have been discussing Snapchat’s monetization capabilities for awhile. Snapchat originally offered lenses for $0.99, but they moved away from that and have instead been offering sponsored lenses. The addition of the custom geofilter along with the discover section should effectively quiet anyone who has been concerned with their ability to generate revenue.
Want amazing Snapchat resources? Check out my good friends over at www.snapchatstrategy.com!
For more tips and other social media marketing trends, keep up with me on Twitter and Periscope @bellestrategies.
Belle Strategies is a boutique Social Media Marketing company based in South Florida. Our team mixes innovative strategies with attention to detail for an online presence that produces tangible results. For assistance growing your brand on social media, contact us!
Rachel is a digital marketing strategist, and CEO of Belle Strategies. She spends her time helping clients convert their digital communities into lifelong customers.