Should your business sign up for a Google Plus account?
My answer is YES! Why wouldn’t you be on the social network that is run by Google, the #1 search engine in the world and gateway to YOUR business?
By now, you should know I love using big-name brands as examples. H&M is one of my FAVORITE stores, so I will use them!
Miriam Tappert, Global Social Media Manager, explains that H&M’s goals for their Google Plus page was simple: “To be where our customers are, have a dialogue, and share the latest fashion.” She goes on to say, “We have chosen to focus on inspiration…nice images, films, and, of course, a lot of fashion.”
H&M uses video and photos frequently in posts, as visuals of their customers in H&M pieces. That is an effective way to promote fashion and lifestyle. They also links to product pages on their site to help convert social visitors to potential customers. And of course a no-brainer… they post great content. You can learn a lot from H&M’s use of Google Plus.
On top of those great takeaways, we must note:
The greater your visibility is on Google Plus, the better chance you have at high-level visibility in Google searches YOUR customers are conducting; google plus activity increases your website traffic flow PERIOD. It’s no wonder Google Plus (sometime referred to as “ghost town”) has seen a 33% increase in usage since July 2012. Get on, get posting, and get visible!
With nearly two decades in the industry, Belle Strategies’ Owner Rachel Creveling is a seasoned business consultant who specializes in comprehensive company growth. By integrating strategic support and workflow optimizations across operations, marketing, sales, IT and HR, she creates custom solutions to position clients for optimal results. She excels at incorporating trending tech and studied Strategies for Accountable AI at Wharton.