Building streamlined, data-driven growth systems with ethical AI.
Hi, I’m Rachel Creveling.
With nearly two decades of expertise in marketing technology, operations, and strategic development, I specialize in building systems that empower growth across every department.
My approach integrates ethical AI practices to streamline operations and deliver measurable results through a customized experience.
Here’s how I can support your business:
I develop ethical AI frameworks aligned with your industry’s regulations and values, ensuring responsible AI adoption. Through assessments and risk analysis, I help you enhance transparency and accountability across departments.
Benefit: You gain a secure, compliant AI strategy that supports long-term growth.
I streamline your tech ecosystem by integrating systems across CRM, marketing, sales, and HR platforms. With automation and data flow at the core, your operations become more efficient, allowing your team to focus on strategic growth.
Benefit: This integration reduces manual tasks and enables seamless cross-departmental functionality.
To facilitate smooth adoption, I provide structured change management and tailored training programs. From leadership to in-house teams, everyone receives the tools needed to adapt quickly to new systems and processes.
Benefit: Your team is equipped to confidently manage change, ensuring seamless transitions and sustained effectiveness.
Through in-depth market research and competitor analysis, I uncover valuable insights that drive strategic decisions. I identify industry trends, customer behaviors, and competitor strengths to position you ahead in your field.
Benefit: Your strategy is backed by data, keeping you competitive and responsive to market shifts.
I create data-centric solutions that optimize growth operations, enhancing everything from strategic planning to productivity systems. By leveraging insights, we build frameworks that support efficient workflows and drive measurable growth.
Benefit: Your growth operations are streamlined for maximum impact, with actionable data guiding every decision.
Specific Services May Include:
- Customer Insights & Analytics – Leverage data to understand customer behavior, preferences, and trends for informed decision-making.
- Voice and Conversational AI – Implement AI-driven voice and chat solutions to enhance customer interactions and engagement.
- Technical SEO – Optimize website infrastructure to improve search rankings, accessibility, and visibility.
- Digital Advertising – Drive targeted traffic with data-focused ad campaigns across platforms for measurable results.
- Chatbots and Customer Service Automation – Streamline customer support with AI-driven bots for efficient, 24/7 service.
- Personalized Marketing – Use data and AI to deliver tailored marketing messages that resonate with individual customers.
- AI-Powered Content Creation – Automate and enhance content creation with AI to maintain brand voice and engage audiences effectively.
Why Work with Me
Specialized Skillset
Wharton Certified in "Strategies for Accountable AI in Business"
Measurable Results
Demonstrated success in transforming operations and driving measurable growth across diverse industries.
Custom Solutions
Each partnership is tailored and highly interactive, crafted to meet your objectives.
Results in Their Words
How I Work for You Support Your Teams Improve Your Bottom Line
We start with strategic planning that includes thorough research and data analysis. We’ll work together to assess:
- Gaps and opportunities in your current processes
- Communication channels and system workflows
- Internal training protocols and guidelines for consistency
- Customer journey mapping, new collateral needs, and targeted advertising strategies
- Integrations across CRM, digital communication channels, and engagement platforms to drive targeted, data-informed interactions
- AI applications to streamline and enhance efficiency
This comprehensive plan will outline systems and campaigns designed to align with your specific goals and maximize performance across business units.
Armed with a clear strategic roadmap, I design and implement customized systems that streamline operations, integrate AI where appropriate, and reduce manual workloads.
Recognizing that a multi-faceted strategy requires cohesive collateral, I ensure all internal and external communication tools are developed to support execution across departments.
Once complete, we’ll have created a fully integrated content library, along with a realistic, achievable process that leverages AI for consistency and efficiency.
My job is to make sure your team can easily manage and sustain the systems we’ve developed. I provide a detailed “Handbook” with Standard Operating Procedures (SOPs) tailored to each component of your unique process.
Through in-depth training, I prepare your team to handle ongoing efforts confidently. These SOPs not only empower current team members but also serve as invaluable resources for onboarding new employees, ensuring continuity and smooth transitions within your organization.
Finally, I work with your team for ongoing improvements on our initial rollout of the new systems and processes.
