Lead Generation Advertising Campaign
A/B Splitting and Reporting
Villages at Crest Mountain is Asheville, NC’s premier sustainable eco-community. This mountainside community is a comprehensive green-built neighborhood just 4.5 miles from downtown Asheville. The community offers a mixed-use, sustainable neighborhood with green built homes.
The developers hired Belle Strategies to create a highly targeted Facebook Lead Generation advertising campaign. Our split testing strategy includes visual, copy and targeting in a variety of variations and is executed over the course of 12 weeks.
Prior efforts by their in-house team included sending traffic to a landing page where prospects had to complete a form. Facebook Lead Gen streamlines this process and removes barriers for a quicker and more qualified leads process.
Belle Strategies develops all aspects of the advertising campaign including the creative, placement, budget allocation, moderation and engagement.