Sambarela Swimwear hired Belle Strategies in 2015 for a three-month campaign to launch their new luxury summer swimwear line and to promote their first-ever involvement in Miami Fashion Week.
With a focus on high-quality images, cheeky copy and targeted Facebook advertising, the new line became their best selling collection. In less than one month, over 200 conversions were made directly from the “clicks-to-site” ad created and placed by Belle Strategies.
The swimwear retail market is incredibly saturated in South Florida, so the campaign was notable not only for it’s high ROI but also for it’s short time frame. With a strong launch behind them, Sambarela Swimwear continued consulting with Belle Strategies through the end of 2013 thereafter bringing their efforts in-house.
Rachel is a digital marketing strategist, and CEO of Belle Strategies. She spends her time helping clients convert their digital communities into lifelong customers.