Charleston’s RiverTowne Country Club hired Belle Strategies in 2013 to manage and maintain their Facebook, Twitter and Google Plus pages. The club focuses on provided award-winning golf and amenities to their membership, plus they are one of Charleston’s well-known wedding venues.
Belle Strategies focuses on building campaigns that utilize data about their current membership and event booking trends to deeply target advertising opportunities on Facebook. These strategic campaigns help steadily grow the Club’s revenue via an uptick in bookings across their two major revenue streams.
Additionally, the daily social media content management focuses on keeping members up to date with Club happenings and golf course news. This lifestyle-based approach ensures potential members can gain insight into the many perks of the Club which leads to increased interest in membership.
Rachel is a digital marketing strategist, and CEO of Belle Strategies. She spends her time helping clients convert their digital communities into lifelong customers.