SERVICES
Strategy Development
Lead Generation Advertising Campaign
A/B Splitting and Reporting
The Preserve at Rock Creek is an upscale mountain community nestled in the mountains near downtown Cashiers, NC. The developers reached out to Belle Strategies to create a highly targeted Facebook Lead Generation advertising campaign.
By working directly with the web designer to ensure cohesive visuals, we created a series of four 15-second spots by coordinating drone footage and on-site photography.
Our split testing strategy included visual, copy and targeting in a variety of variations. It was executed over the course of 12 weeks during their busy season: August-October.
Based on previous marketing data gathered by the Community Developers, they set a realist goal of five leads per month. Prior efforts by their in-house team included sending traffic to a landing page where prospects had to complete a form.
In the first month alone, Belle Strategies’ efforts generated over FIFTY leads, bringing their cost per lead down many times over. The entire 12-week campaign generated over 300 leads (split testing works!) with an average CPL of only $9.11, one-third of the industry average.
Belle Strategies develops all aspects of the advertising campaign including the creative, placement, budget allocation, moderation and engagement.
SEE ALSO: Grand Colorado | Coastal Real Estate Solutions
Rachel Creveling has 15 years in the industry and is the Owner of Belle Strategies Marketing Agency. As a Digital Marketing Consultant, she helps clients strategically plan and build campaigns based on ROI. Her highly custom consulting method has earned clients including the Hilton Head Wine & Food Festival, Four Seasons Resort and Residences, South Beach Seafood Festival and many others. Rachel’s expertise helps companies push past revenue goals by leveraging their data and identifying areas for efficiency and growth.