Events and Logistics, led by Karen McKenna, hired Belle Strategies to build her social media presence to mirror her already well-established Destination Management company.
In a niche market such as DMC, Events and Logistics required unique effort to split the content strategy between two very different demographics – corporate event managers and event production vendors.
The focus of Belle Strategies’ efforts was two-fold: build both new relationships and brand awareness.
The key to seeing success with a campaign for a service-based client such as Events and Logistics and others is to carefully target the audiences who are seeing the content.
Through consistent content development, carefully placed Facebook Ads, consulting and blogging, Belle Strategies helped Karen’s brand continue to thrive.
Rachel is a digital marketing strategist, and CEO of Belle Strategies. She spends her time helping clients convert their digital communities into lifelong customers.