Time for another Secret Series installment!
Using Pinterest is often times a big part of a social media marketing strategy (and it is a HUGE part if your client is an online retailer). There are a few insider Pinterest tips and tricks to making your time there useful; let’s get started!
1) ALWAYS make sure your pins have the source section filled out.
Without this, people clicking on the pin will not end up at your/your client’s website. You can fill it out by selecting your pin and clicking edit.
2) Brand your pins!
Add the web address (and logo if it fits!) to extend your reach and continue branding. Use tools like photoshop, picmonkey, and others to add your personal touch.
3) Use keywords in your descriptions.
If your pin is about a bridal veils, you better say bridal veil somewhere in the description. It sure grinds our gears when we see veil retailers just saying “so cute!” – that isn’t going to show up in search results. Here’s a great example of the right way to do it.
These are some of our favorite pinterest tips, stay tuned for more in our Secret Series! Check this one out for some of our best Twitter tips! You better know those.
Rachel Creveling has 15 years in the industry and is the Owner of Belle Strategies Marketing Agency. As a Digital Marketing Consultant, she helps clients strategically plan and build campaigns based on ROI. Her highly custom consulting method has earned clients including the Hilton Head Wine & Food Festival, Four Seasons Resort and Residences, South Beach Seafood Festival and many others. Rachel’s expertise helps companies push past revenue goals by leveraging their data and identifying areas for efficiency and growth.